Raw Feed & Search

The State of programmatic in OOH Advertising

… about the state of programmatic in OOH. My que… · … your definition of programmatic buying?… · …I asked five well-known industry professionals who… […]

Wed, Apr 13, 2016 at 2:59 AM

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How to amplify programmatic’s new role in out-of-home advertising (Marketing Week)

…ing the roll-out of programmatic buying in the out… · … infrastructure for programmatic development.… · …Following the roll-out of programmatic buying in t… […]

marketingweek.com
Fri, Mar 18, 2016 at 1:41 AM

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programmatic Meets Branding – The Science Behind The Art

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huffingtonpost.com
Tue, Mar 8, 2016 at 5:33 PM

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Clear Channel Outdoor Americas Hires Senior Vice President of programmatic (Business Wire)

…ine the company’s programmatic strategy and lead… · … of the company’s programmatic approach. He join… · … companies to bring programmatic out-of-home (OOH)… · …NEW YORK -- Clear Channel Outdoor Americas (CCOA) … […]

businesswire.com
Mon, Mar 7, 2016 at 6:05 PM

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Clear Channel Outdoor Americas Hires Wade Rifkin as Senior Vice President of programmatic

…ine the company’s programmatic strategy and lead… · … of the company’s programmatic approach.… · …Reporting to Clear Channel Outdoor Americas CEO Sc… […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 10:44 AM

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Ask the Board: Is programmatic Advertising a good thing for DOOH? (DSConnection)

In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]

digitalsignageconnection.com
Mon, Mar 7, 2016 at 8:26 AM

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Now and Next: programmatic Out-of-Home (Exchange Wire)

… to watch among the programmatic community – is … · … The advantages of programmatic trading of OOH in… · …e efficiency of the programmatic targeting process… · …. On the sell-side, programmatic pushes optimisati… · …programmatic, as a not-so-new concept for the trad… […]

exchangewire.com
Wed, Mar 2, 2016 at 7:29 PM

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Ask the Board: is programmatic Advertising a good thing for DOOH?

Members of the DSE Advisory Board's Consultant Council answer this week's question: In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]

digitalsignageconnection.com
Mon, Feb 29, 2016 at 8:30 AM

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programmatic DOOH and Stephen Fry aim to help missing kids

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Fri, Feb 19, 2016 at 5:36 PM

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DPAA White paper: programmatic Advertising Moves Stronger Into Place-based Media (AV Network)

…epth white paper on programmatic buying and sellin… · …r the sector in the programmatic buy/sell ecosyste… · …s will be conducted programmatically within three … · …cts-massive-rise-in-programmatic-advertising/96819… · …The digital place-based media industry's first in-… […]

Tue, Feb 16, 2016 at 6:14 PM

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Contextual targeting – the new wave of programmatic (OOH included; AdNews)

Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]

adnews.com.au
Tue, Feb 16, 2016 at 6:01 PM

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The Drum: Child Rescue Alert taps Stephen Fry for programmatic DOOH ads to help find missing kids

…ople has rolled out programmatic digital out of ho… · …nd location data to programmatically use space in … · …Missing People has rolled out programmatic digital… […]

thedrum.com
Mon, Feb 15, 2016 at 4:44 PM

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DPAA white paper says 30 percent of digital place-based trading will be programmatic within three years (DPAA)

…s will be conducted programmatically within three … · …y were available in programmatic buying systems. N… · …The report predicts that 30-40% of DPB ad sales wi… […]

Sun, Feb 14, 2016 at 6:11 PM

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Warc: Digital Place-Based Media spending to shift to programmatic

…ly shifting towards programmatic, according to new… · …NEW YORK: US expenditure on digital place-based (D… […]

warc.com
Fri, Feb 12, 2016 at 1:49 AM

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Digital Place-Based Advertising Is Primed For programmatic Growth (AdExchanger)

Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) in partnership with Prohaska Consulting. […]

adexchanger.com
Fri, Feb 12, 2016 at 1:06 AM

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