The Drum: Everything you need to know about: Programmatic
With the rise of video and mobile ad spend the UK IAB estimates 70 to 80 per cent of digital ad spend will use programmatic technologies by 2018. Add to that the digitalisation of broadcast and outdoor delivery and, says the Trade Desk’s UK general manager James Patterson (pictured), we’re looking at an entirely programmatic future. […]
Wed, Sep 30, 2015 at 7:38 PM