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AdAge on IAB Study: programmatic Revenue Exceeds $10 Billion, but Industry Still Confused

Understanding Where Dollars Are Distributed. By Alexandra Bruell. Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time, according to a new survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau. […]

adage.com
Thu, Jul 23, 2015 at 6:57 PM

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Australia: Out-of-home advertising on the path to be automatic, systematic and programmatic (adnews)

…he ATP will include programmatic trading. As we… · …tinkering around in programmatic digital out of ho… · …ountry to be bought programmatically. IPG's tradin… · …With the Outdoor Media Association (OMA) recently … […]

adnews.com.au
Thu, Jul 16, 2015 at 12:37 AM

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Australia: programmatic Coming to DOOH Screens Near You (exchangewire)

…H media space using programmatic technology has be… · …programmatic buying for digital out-of-home (DOOH)… […]

exchangewire.com
Thu, Jul 2, 2015 at 10:41 AM

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programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood (beettv; video, 2:58)

…set their sights on programmatic.… · …CANNES — programmatic buying is still almost ent… […]

beet.tv
Thu, Jul 2, 2015 at 12:54 AM

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Is programmatic Advertising the Future of Marketing?

 […]

hbr.org
Mon, Jun 22, 2015 at 10:25 PM

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How can we take programmatic advertising outdoor? (theawsc)

…conversation around programmatic advertising is en… · …s endless. However, programmatic in the out-of-hom… · …e same buzz. While programmatic is ubiquitous in … · …By Mungo Knott, Head of Insight, Primesight. Th… […]

Fri, Jun 12, 2015 at 1:41 AM

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MediaPost: programmatic Efficient, Effective, Economical

…h the advantages of programmatic branding most lik… · …On average, says the report, 40% of programming sp… […]

mediapost.com
Tue, May 26, 2015 at 8:33 AM

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All-media programmatic ad trading platform the ‘Expedia’ of ad buying (OOH included; source – itbusiness)

…ims to be the first programmatic ad-trading platfo… · …category of offline programmatic represents one of… · …The platform, called Discover Media House, claims … […]

itbusiness.ca
Wed, May 13, 2015 at 1:54 AM

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Australia’s Digital Out-of-Home Sees First programmatic Buying Platform

…ns across Australia programmatically. Cadreon A… · …Marketers Across Australia Can Now Buy Digital Out… […]

Tue, May 5, 2015 at 12:19 AM

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TubeMogul, Cadreon and SiteTour announce programmatic outdoor ad exchange (mumbrella)

…g the launch of its programmatic outdoor advertisi… · …ns across Australia programmatically. Under the i… · …TubeMogul, in tandem with Cadreon and SiteTour, ar… […]

mumbrella.com.au
Mon, May 4, 2015 at 1:36 AM

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Australian company claims to be world’s first programmatic platform for DOOH advertising (theaustralian)

…the IPG Mediabrands programmatic trading desk whos… · …The Site Tour digital out-of-home (DOOH) exchange,… […]

theaustralian.com.au
Sun, May 3, 2015 at 1:26 PM

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Let’s talk programmatic: xAd’s Dan Hight discusses the power of location-based marketing (programmaticadvertising)

…xAd, Inc., a global programmatic exchange that spe… · …Dan Hight is the head of platform at xAd, Inc., a … […]

Thu, Apr 30, 2015 at 12:39 AM

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IAB Ad Technology Marketplace Spotlight: programmatic – Conference May 11, 2015 NYC

…ity. The rise of programmatic technologies have… · …Automation & Creativity. The rise of progra… […]

iab.net
Mon, Apr 27, 2015 at 11:22 PM

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MediaPost on programmatic TV: Lines Of Demarcation

…ma, place-based and programmatic – was establish… · …The purpose of the line of demarcation between vid… […]

mediapost.com
Tue, Apr 21, 2015 at 9:29 AM

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Digital Out-of-Home Advertising Networks Are Adopting programmatic Media Buying (adexchanger)

…� is setting up the programmatic pipes. The Dig… · …s to figure out how programmatic would work. �… · …. “Our work on programmatic is to have the me… · … lead them down the programmatic path.”… · …The digital video out-of-home (OOH) market – scr… […]

adexchanger.com
Mon, Apr 13, 2015 at 2:37 PM

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