MediaPost: Programmatic Market Trends Show It’s The Data, Stupid
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is mainly about access to better data about targeting consumers via audience exchanges. […]
mediapost.com
Wed, Aug 26, 2015 at 2:25 AM
Wed, Aug 26, 2015 at 2:25 AM