programmatic plays in the Super Bowl
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thedrum.com
Mon, Feb 8, 2016 at 12:39 AM
Mon, Feb 8, 2016 at 12:39 AM
Raw Feed & Search
Search results for “programmatic”:
Monday, February 8, 2016 Mon, Feb 8, 2016
How Kinetic redefines OOH advertising with programmatic and mobile (Campaign India)
… about the agency's programmatic launch, how it in… · …Kinetic Worldwide's Mauricio Sabogal and Suresh Ba… […]
campaignindia.in
Mon, Feb 8, 2016 at 12:29 AM
Mon, Feb 8, 2016 at 12:29 AM
Tuesday, January 26, 2016 Tue, Jan 26, 2016
Busting programmatic OOH Myths (Media Village)
“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. […]
mediavillage.com
Tue, Jan 26, 2016 at 12:07 AM
Tue, Jan 26, 2016 at 12:07 AM
Thursday, January 21, 2016 Thu, Jan 21, 2016
Is this the next step in programmatic OOH advertising? (eConsultancy)
While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers. Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens. […]
econsultancy.com
Thu, Jan 21, 2016 at 2:20 AM
Thu, Jan 21, 2016 at 2:20 AM
Wednesday, January 20, 2016 Wed, Jan 20, 2016
How programmatic will evolve this year
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Wed, Jan 20, 2016 at 6:24 PM
Monday, January 18, 2016 Mon, Jan 18, 2016
South Africa: Digital OOH poised to move into the programmatic realm ((Bizcommunity)
…industry. The term programmatic media (also known… · …edia (also known as programmatic marketing or prog… · …mmatic marketing or programmatic advertising) enco… · …to the principle of programmatic media placement i… · …e main benefits for programmatic systems and proce… · …programmatic media buying, placement and optimisat… […]
bizcommunity.com
Mon, Jan 18, 2016 at 6:49 PM
Mon, Jan 18, 2016 at 6:49 PM
Thursday, January 14, 2016 Thu, Jan 14, 2016
MediaPost: Google Branches programmatic Into OOH and Mobile Advertising In 2016
…g the boundaries of programmatic tech beyond the W… · …It means pushing the boundaries of programmatic te… […]
mediapost.com
Thu, Jan 14, 2016 at 1:28 AM
Thu, Jan 14, 2016 at 1:28 AM
Monday, January 4, 2016 Mon, Jan 4, 2016
Opinion on programmatic buying: The big lies of ad tech (Digiday)
… building blocks of programmatic simply don’t ex… · … does not mean that programmatic will not be a par… · …A lot of the issues come down to a realization tha… […]
digiday.com
Mon, Jan 4, 2016 at 7:50 PM
Mon, Jan 4, 2016 at 7:50 PM
Monday, December 28, 2015 Mon, Dec 28, 2015
BroadSign: programmatic and integration with mobile will be the main trends for DOOH in 2016 (invidis)
2015 was the year where the DOOH industry developed an established presence in the media landscape. Last year, I predicted that heavy-duty media players were too feature-heavy for certain networks and demand would grow for those meeting more basic needs in effective and cost-efficient ways. Over the year, sales for the BroadSign Xpress media player climbed from 10,000 to 19,000 units. […]
invidis.de
Mon, Dec 28, 2015 at 5:16 PM
Mon, Dec 28, 2015 at 5:16 PM
Thursday, December 17, 2015 Thu, Dec 17, 2015
Why OOH programmatic is Problematic (Linkedin)
…reseeable future of programmatic out-of-home will … · …e OOH industry, but programmatic buying is a long … · …The foreseeable future of programmatic out-of-home… […]
linkedin.com
Thu, Dec 17, 2015 at 1:00 AM
Thu, Dec 17, 2015 at 1:00 AM
Tuesday, December 15, 2015 Tue, Dec 15, 2015
Kinetic Launches programmatic OOH Buying Platform (Kinetic)
…nch of a pioneering programmatic offering for both… · …me assets. With its programmatic platform, Kinetic… · …tic’s approach to programmatic media?… · …programmatic solutions are commonplace in the onli… […]
kineticnews.cn
Tue, Dec 15, 2015 at 12:49 AM
Tue, Dec 15, 2015 at 12:49 AM
Monday, December 14, 2015 Mon, Dec 14, 2015
Mondelez launches ‘Australia first’ programmatic outdoor campaign (AdNews)
Lovers of that 'big cherry taste' may soon find an irresistible urge to buy Australia's oldest chocolate bar next time they fill up a tank of fuel, thanks to a novel new advertising campaign. […]
adnews.com.au
Mon, Dec 14, 2015 at 11:56 PM
Mon, Dec 14, 2015 at 11:56 PM
Friday, December 4, 2015 Fri, Dec 4, 2015
MediaPost: Why programmatic Will Save Digital Outdoor
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mediapost.com
Fri, Dec 4, 2015 at 6:44 PM
Fri, Dec 4, 2015 at 6:44 PM
Friday, November 20, 2015 Fri, Nov 20, 2015
2015 DPAA Video Everywhere Summit: programmatic, the Way Forward (Video, 50:45)
…ustry's roadmap for programmatic buying of DPB/DOO… · …The panel discusses the industry's roadmap for pro… […]
youtube.com
Fri, Nov 20, 2015 at 2:02 AM
Fri, Nov 20, 2015 at 2:02 AM
Tuesday, November 17, 2015 Tue, Nov 17, 2015
MediaPost: Why programmatic And Real-Time Will Save Digital Outdoor
Outdoor has always lacked data in comparison to online -- however, that could change slightly with cameras that can tell brands something about the audience in front of a screen and inform advertising decisions. One can imagine the audience in front of a LCD screen at a train station or tube concourse changes somewhat after rush hour is over and commuters are replaced by shoppers and daytrippers. […]
mediapost.com
Tue, Nov 17, 2015 at 1:32 AM
Tue, Nov 17, 2015 at 1:32 AM