Raw Feed & Search

MediaPost: TouchTunes Launches programmatic DOOH Platform, Includes Jukebox And TV Inventory

…stry are turning to programmatic ad technologies, … · …dustry is getting a programmatic makeover. Touc… · …m that will feature programmatic buying options, R… · …Marketers from all corners of the ad industry are … […]

mediapost.com
Thu, Apr 9, 2015 at 5:56 PM

Permalink

The programmatic-Advertising Report: Mobile, video, and real-time bidding drive growth in programmatic

 […]

businessinsider.com.au
Tue, Apr 7, 2015 at 1:02 AM

Permalink

Grand Visual on programmatic and DOOH: Digital Ideas = Digital Dollars

…ve read the word “programmatic” more times tha… · …what I have read on programmatic and DOOH is all a… · …By Ben Putland. In the last 18 months, I have re… […]

grandvisual.com
Tue, Mar 31, 2015 at 10:47 PM

Permalink

AdWeek: IAB Study Shows that Mobile Marketers Are Gung-Ho About programmatic, But Few Are Using It

…assive shift toward programmatic buying for online… · … specifically about programmatic buying.… · …Despite the massive shift toward programmatic buyi… […]

adweek.com
Mon, Mar 30, 2015 at 6:00 PM

Permalink

The Transformative Potential Of programmatic Buying – free whitepaper download from AAAA

…latforms (DMPs) and programmatic are transforming … · …ic understanding of programmatic buying techniques… · …n how, when and why programmatic technologies and … · …Author: Brian Gleason, CEO of Xaxis Americas. Dat… […]

aaaa.org
Thu, Mar 26, 2015 at 1:14 AM

Permalink

programmatic media-buying platform provider Rocket Fuel Announces CEO Succession Plan

 […]

virtual-strategy.com
Wed, Mar 25, 2015 at 12:47 AM

Permalink

MediaPost: 4As To Issue Point-of-View Paper On programmatic

…With programmatic ad buying expected to top $20 bi… · …ing transformation, programmatic will continue to … · …the foundation of a programmatic future must be la… · …With programmatic ad buying expected to top $20 bi… […]

mediapost.com
Wed, Mar 25, 2015 at 12:12 AM

Permalink

In 2015 the big story for programmatic is brand, not performance (marketingmag)

… conversation about programmatic advertising this … · …Advertising Week Europe: Industry leaders agreed t… […]

marketingmagazine.co.uk
Mon, Mar 23, 2015 at 10:40 AM

Permalink

IAB Releases Mobile programmatic Playbook

…lection point where programmatic advertising is be… · …es. The benefits of programmatic across the digita… · …r it’s clear that programmatic can be a major co… · …nd speed across the programmatic value chain. Bran… · …ters are leveraging programmatic channels to achie… · …We’re at an inflection point where programmatic … […]

iab.net
Tue, Mar 17, 2015 at 6:20 PM

Permalink

The Guardian – Mad men, meet the algorithm: the art and science of modern marketing (programmatic)

For decades, marketers have used consumer insights to inform creative and communications strategies, and relied on data signals to understand, target and measure audience reach. […]

theguardian.com
Sun, Mar 15, 2015 at 1:51 AM

Permalink

Media Post: Ayuda Launches 4 programmatic Marketplaces For DOOH

Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers. […]

mediapost.com
Thu, Mar 12, 2015 at 9:10 PM

Permalink

programmatic ad buying now encompasses print, TV and OOH

…g budgets. However, programmatic spans far beyond … · …he industry is that programmatic is simply an auto… · …a can be transacted programmatically.… · …programmatic spending continues to surge as overal… […]

itbusiness.ca
Tue, Mar 10, 2015 at 8:07 PM

Permalink

adnews: SpotXchange’s programmatic 101 ‘clears the smoke’

Programmatic is a term that made its way into adland under a cloud of smoke and a distortion field of mirrors. Buzzwords, sales talk and technical lingo have hampered understanding and uptake of what will become standard in Australia this year – a more efficient and effective way of selling ad space. […]

adnews.com.au
Sat, Mar 7, 2015 at 1:16 AM

Permalink

OUTFRONT Media Invests in Better Audience Measurement and Integration with programmatic Platforms

…data management and programmatic connectivity prac… · …leverage additional programmatic channels. Jere… · …OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor,�… […]

prnewswire.com
Mon, Mar 2, 2015 at 7:32 PM

Permalink

OUTFRONT Media Hires James Price To Lead Data Management And programmatic Product

…ce was a pioneer of programmatic distribution and … · …t is focused on the programmatic distribution of a… · …data management and programmatic connectivity prac… · …leverage additional programmatic channels. Jeremy… · …data-management-and-programmatic-product-300042106… · …New Hire Supports Digital Platform Expansion NEW… […]

Mon, Mar 2, 2015 at 9:00 AM

Permalink