Google brings programmatic to Digital out of Home advertising for the first time (Business Insider UK)
Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards. The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. […]
Fri, Oct 30, 2015 at 6:09 PM