Guest Post: Samantha Brault, BroadSign Samantha Brault In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? […]
“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. […]
JCDecaux has launched AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry. Developed to offer advertisers and agencies standard metrics throughout the world, this unprecedented and innovative methodology has been designed in collaboration with Veltys, a company specialising in complex data analysis, processing and modelling. […]
The company’s approach differs from many online OOH marketplaces in that it does not require a contract and allows advertisers to buy ads in single display increments. In 2018, the number of digital billboard operators using our service increased from 28 to 109, giving us inventory in most states. Of course, this kind of rapid adoption can only be fueled by one thing—advertiser revenue. […]
This is India’s first-ever OOH audience measuring tool, developed in-house by LMG, that allows brands to target the right audiences with reach or budget as an objective for an OOH campaign. The OOH tool uses machine learning to deliver AI-optimised metrics and recommendations. […]
Supply curation and quality control are simpler and more manageable in DOOH only because there are so few publishers in the general OOH space. This means it is much easier for DOOH aggregators, such as Place Exchange, to basically handpick what goes into demand-side platforms. I would like to remain realistic about technology expectations. […]
China's out-of-home advertising market is expected to become the fastest growing segment in traditional media this year with strong spending and digitalization pace, according to a joint report by IPG Mediabrands's out-of-home (OOH) media buying and planning agency Rapport and its investment and media intelligence arm Magna. […]
The Out of Home (OOH) industry has today announced an increase of 10.8% on net media revenue for 2018, reporting $927.2 million, up from $837.1 million for 2017. Quarter four 2018 saw an increase of 9.8% on net media revenue year-on-year, posting $277.5 million, up from $252.8 million for quarter four 2017. […]
The office was closed. But from home, after regular business hours, a billboard employee with a laptop could override the copy on local digital billboards after Interstate-35W Bridge collapsed. This was more than a decade ago. Within minutes, digital billboards communicated this stark message: BREAKING NEWS. […]
To continue its dominance, the company will now look to one of the oldest forms of advertising, billboards and other out-of-home (OOH) media, to shape online retail habits and unify the customer experience online, in-store and at any location along the way. Why Focus On OOH Media? To start with, Amazon has won the battle with Google for supremacy in product search. […]
Frankly, up to a couple years ago, you couldn’t really measure anything in out-of-home. And everything you could measure were estimates that had a bunch of asterisks next to them (Ed: Sounds a lot like Advertising in general!). Out-of-home was a subjective purchase, a location-based real estate play. […]
OOH works. It’s big, it’s loud, and if the design is clever, it’s extremely memorable. Why is OOH still a savory choice for quick-serves? […]
The RetailEXPO Digital Signage Zone is where you will find the evolution of retail digital signage technology, which is taking off at the speed of light. Visit this zone to keep up with the latest developments from AV interactive displays, digital menu boards and kiosks, through to content management systems and more. Who will be exhibiting? […]
Placed is able to directly measure an ad impression on digital, TV, and OOH to a real-world store visit. By delivering a single currency across multiple channels of advertising, Placed enables advertisers to measure and optimize to the most effective media, regardless of platform. […]
Intime Stone Media, the Kenyan-based digital media company, has launched a brand new Digital Out-of-Home (Digital OOH) advertising network in Kenya, supported by technical, operations and content experts voodooh from the UK. […]
