Programmatic, Coming To A Billboard Near You (AdExchanger)
Supply curation and quality control are simpler and more manageable in DOOH only because there are so few publishers in the general OOH space. This means it is much easier for DOOH aggregators, such as Place Exchange, to basically handpick what goes into demand-side platforms. I would like to remain realistic about technology expectations. […]
Tue, Feb 19, 2019 at 7:02 PM