Tuesday, March 26, 2019 at the DIGITAL SIGNAGE EXPO 2019: 8:00 AM – 5:00 PM. Las Vegas Convention Center | North Hall. Part of the Digital Signage Expo 2019- March 26-29. […]
Logic Supply – DSE Booth Number 3218 Why do people going to DSE need to put your company on their Must See list of booths? It’s the people of Logic Supply that make us who we are, and DSE is a great opportunity to get to know the team that you’ll be working with for digital signage hardware solutions. […]
For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. TabMo is partnering with major outdoor advertising companies so that location data can be used to drive relevant content to digital billboards when users will see them. […]
On Programmatic OOH buying: Everybody’s been talking about it but there’s not been a whole lot of doing going on. This is the year…it will make an incremental contribution…$8-10 million…dollars we otherwise wouldn’t have seen…We went open architecture. […]
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? […]
The word ‘disruptive’ has historically been considered in a negative light, but this is not the case in the fast-evolving world of marketing. In fact, disruptive marketing offers incredible opportunities to modern-day brands, particularly those that want to steal a march on their competitors and stand out from the crowd. […]
Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. […]
The IBO’s mission is pretty simple. It is an effort to combine the synergies and energies of a number of our nationwide operator associates in a harmonic way to maximize our efforts, add some education and learning and have great friends and learn how to be more profitable…We have 160 companies…to date we’re about 50,000 faces and about 1,000 digitals. […]
Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam, characters in furry costumes, naked cowboys with guitars…you name it. […]
Via NY Daily News Outfront Media has started testing on what will eventually be a rollout of a reported 37,000 new digital signage screens across the NYC subway and commuter rail systems. The digital OOH media screens are getting a test run on subway cars on the No. 7 line, the NY Daily News reports, ahead of a full rollout that should start this fall. […]
The big distribution firm SYNNEX, which describes itself more formally as a business process services company, has partnered with Microsoft to “build and power a cloud-connected digital signage solution. […]
We continue to see OOH media spend by brands increase as one of the strongest opportunities to reach consumers and shoppers in local markets. As more marketers integrate OOH into their marketing mix, it is vital that brands and media planners understand that building a successful OOH campaign requires both art and science. […]
Automotive companies now reach a large number of multi-modal commuters with outdoor advertising across city streets and transit stations. Ridesharing companies like Lyft are leveraging digital signage to increase brand awareness and get commuters to the last mile of their destinations. […]
The future of digital billboards. Finally, I asked Kurt Malcolm what will billboards look like in five to 10 years time – will it be all digital by then? “Not all sites will be converted to digital,” he said. […]
AdMobilize – DSE Booth Number 3040 Why do people going to DSE need to put your company on their Must See list of booths? Over the past few years we have focused on the core technology at our booth (live computer vision demos) to showcase the possibilities. This year we will be adding solution specific demos for DOOH and Retail to describe how AI is being used effectively in those sectors. […]
