With the value of the sector set to hit $1bn in a few years’ time, and a virtually duopoly of JC Decaux and oOh! Media controlling the sector following last year’s merger frenzy, the ACCC’s investigation is believed to have been prompted by some of the smaller players, concerned that they are being frozen out of contracts. […]
Let’s be honest: Valentine’s Day is kind of a mixed bag of emotion. In the advertising world, though, Valentine’s Day seems to bring out a ton of creativity. Every year, there are some great out-of-home campaigns that help people and brands proclaim their love for all to see. […]
A hologram is a 3D image formed by the emission, reflection or projection of light through holographic projectors. The OOH industry is moving from old school billboards to digital screens and with the help of technologies it’s trying its hands on holograms too. Even, in many other countries, three- dimensional holograms may soon replace two- dimensional signs and ads. […]
Early Bird Rates and Free Exhibit Hall Pass End February 15th. Exhibit Hall Pass: Free. $100 after 2/15/19. […]
Back at World HQ after a week in Amsterdam – and for the 2nd time in four ISE visits dealing with a whopper of a cold no doubt picked up when amongst 80,000 people. I have not seen formal attendance numbers, but assume foot traffic would be similar to or exceed 2018. It didn’t SEEM as busy, except for Wednesday, but the actual numbers will tell the story. […]
An industry friend turned me on to what has becoming an ongoing issue with the “smart city” kiosks being installed in big cities around the UK. Turns out the digital information stations are really popular with drug dealers. […]
The globally-based Digital Signage Awards were handed out last week in Amsterdam, with about 120 nominees and guests attending the awards reception and dinner at an old theatre right in the old city’s central district. The awards are done in association with Sixteen:Nine, and happen because of sponsors like TRISON, BBV, Mvix, NanoLumens and Gable. […]
The increasingly tense standoff over the City of Sydney advertising tender could end up with the council and two major bidders, JCDecaux and oOh!media, facing off in court. Telstra's payphones are at the centre of the dispute between the City of Sydney, JCDecaux and oOh!media, as revealed by The Australian Financial Review in January. […]
The OOH industry’s measurement system has allowed the industry to target audiences by age, income, ethnicity, and gender for over a decade. They recently made an investment in a new measurement system that empowers advertisers to target consumers based on psychographics and behavior across thousands of new audience segments…including…people who have seen an Ophthalmologist. […]
OOH has been going through an industrial revolution, and chances are that the skill sets for buying outdoor that you have access to predate that revolution. So here are some tips: Tip 1: Technologies Change But OOH at its Core Is Location, Location, Location Buying OOH is buying real estate, so keep the famous realtor axiom in mind. […]
This will be terse, as Wednesday was a full day at ISE 2019 – meetings, podcast interviews, booth tours, a mixer and an awards dinner. Crowd – It seemed slow-ish for a Tuesday but Wednesday was nuts … I’ve been subwaying it to the RAI but a breakfast in central made it necessary to Uber to the venue. Eventually, I got out and walked. […]
Out-of-home is exploding across Africa, aided by infrastructure development, reduced costs and technological developments. Following the September 2018 PwC Outlook on out of home (OOH) advertising in Africa, it’s clear the platform will hit explosive growth in the next five years, where digital out of home (DOOH) has tipped the scales. […]
Digital OOH creative is available here. American Humane turns charitable donations into effective action. More than 91 cents of every dollar spent goes into life-changing, life-saving programs, earning it the highest, four-star rating by Charity Navigator. […]
Discounts and rebates in the outdoor advertising market will come under scrutiny with the competition watchdog launching an investigation into practices in the sector. The move comes after a massive year of consolidation for the out-of-home media sector. JCDecaux bought APN Outdoor for $1.2 billion, while oOh!media bought Adshel from Here, There & Everywhere for $570 million. […]
What’s the biggest change in OOH? The prevalence of technology and data – added to the creative impact of OOH – is making the medium more powerful and relevant than ever before. […]
