Vistar CEO: How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience (Retail Touchpoints)
To continue its dominance, the company will now look to one of the oldest forms of advertising, billboards and other out-of-home (OOH) media, to shape online retail habits and unify the customer experience online, in-store and at any location along the way. Why Focus On OOH Media? To start with, Amazon has won the battle with Google for supremacy in product search. […]
Mon, Feb 18, 2019 at 11:58 PM