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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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Check out some of our favourite digital signage in Amsterdam

Amsterdam’s got extensive canals, beautiful architecture, and some of the tallest people you’ll ever meet. When it comes to digital signage, it’s also home to some of the most forward-thinking networks around. […]

broadsign.com
Mon, Feb 4, 2019 at 11:30 AM

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Nancy Fletcher, OAAA President & CEO, to Retire

Fletcher helped lead the transformation of OOH advertising for nearly three decades. OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades. […]

specialreports.oaaa.org
Mon, Feb 4, 2019 at 9:00 AM

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BrightSign Media Players Are Now Connected to Adomni’s Digital Out-of-Home Selling Platform

Owners of BrightSign-powered screens will now be able to connect their ad inventory to Adomni's Ad Marketplace and have control over their content. Adomni is an open online platform to find and buy digital out-of-home (DOOH) advertising. […]

prnewswire.com
Mon, Feb 4, 2019 at 1:40 AM

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Out Of Home Advertising Is Gaining Share, As It Innovates (Inside Radio)

A new report reveals that out-of-home (OOH) advertising is “leveraging technology to innovate, remain relevant and attract new advertisers” as it has experienced consistent growth globally over the last 10 years. In addition, OOH will continue to expand by 3% per year globally over the next five years. […]

insideradio.com
Fri, Feb 1, 2019 at 5:41 PM

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Outdoor advertising for luxury brands – The Key Considerations

Like many other industries and niches, the luxury shopping market is becoming increasingly fixated on OOH marketing opportunities. There’s arguably a good reason for this, with online sales growth for women’s luxury apparel alone thought to have peaked at 18% in the UK last year. […]

airoutdoor.co.uk
Fri, Feb 1, 2019 at 3:54 AM

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MediaPost: Report Projects Out-of-Home Only ‘Traditional’ Medium To Expand Over Next 5 Years

Out-of-home advertising may still have a relatively low share of overall advertising budgets, but it will expand at multiples over the rest of the so-called "traditional" media marketplace over the next five years, according to a report released today by IPG Mediabrands' Rapport and Magna units. […]

mediapost.com
Wed, Jan 30, 2019 at 6:50 PM

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How to overcome the two barriers to growth in out-of-home advertising (Mediatel)

The out-of-home industry faces two significant barriers to growth, writes Talon's Josko Grljevic. The first of these is the analogue nature of the interactions between businesses operating in the industry. Somehow, OOH media trading has managed to sidestep the digital tsunami that has been sweeping through almost every other vertical over the past two decades. […]

mediatel.co.uk
Wed, Jan 30, 2019 at 6:39 PM

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16:9: BrightSign Launches Cloud Management Platform That Helps (And Maybe Competes With) CMS Software Options

Silicon Valley-based BrightSign continues to evolve its go-to-market position – having pretty quickly transitioned from a company known for reliable but proprietary little purple media player boxes and software, to a very open platform that’s doing partnerships all over the place lately. […]

sixteen-nine.net
Wed, Jan 30, 2019 at 9:00 AM

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UK adspend reaches the 21st consecutive quarter of growth (Mediatel)

Stuart Taylor, CEO Western Europe, Kinetic. It's encouraging to see Out-of-Home (OOH) continue on a steady trajectory of growth, illustrated by a gradual uplift in investment over the last two years. This demonstrates that, even in an unclear business environment, marketers still see the value in traditional brand-building activations to retain market share. […]

mediatel.co.uk
Mon, Jan 28, 2019 at 7:01 PM

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Digital to account for half of APAC’s ad spend in 2019

Programmatic is expected to grow by 19.2% in 2019 as the model starts to be adopted across other media such as television and digital out-of-home (DOOH). With the focus shifting to digital, traditional print will continue to decline, with newspaper projected to shrink by 7.2% and magazines by 7 percent. […]

Mon, Jan 28, 2019 at 6:48 PM

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UK: Outdoor Media Awards open for entries (Campaign)

The 2019 Outdoor Media Awards, run by Clear Channel in partnership with Campaign, are now open for entries. Entry is free of charge and open to any organisation, in any sector and any size (excluding the SME Award), that ran an OOH campaign in the UK in 2018. […]

campaignlive.co.uk
Mon, Jan 28, 2019 at 6:35 PM

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Ultrahaptics Joins DPAA

Ultrahaptics Joins DPAA   Company’s technology enables interactivity and a more engaging user interface for OOH marketing   NEW YORK, Jan. 28, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Ultrahaptics has joined its membership ranks.   Ultrahaptics creates tactile sensations in mid-air. […]

dp-aa.org
Sun, Jan 27, 2019 at 8:52 PM

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Beaver And Quividi Partner To Enhance Shopper Engagement

BEAVER AND QUIVIDI PARTNER TO ENHANCE SHOPPER ENGAGEMENT January 16th, 2018  Beaver Group, a UK-based award-winning digital signage specialist operating thousands of displays globally, and Quividi, the leading audience analytics & content optimization platform for digital signage, announce a technical partnership to help marketers better engage with shoppers. […]

dp-aa.org
Thu, Jan 24, 2019 at 3:50 PM

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How Boomerang Media connects niche audiences with top brands

The digital out-of-home space is so much more than giant billboards lighting up the sides of our roads. Enterprising networks are popping up in environments of all kinds. They’re entering the places we work and play and helping foster stronger connections between us and the brands we love and trust. […]

broadsign.com
Thu, Jan 24, 2019 at 5:59 AM

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