JCDecaux introduces the first international audience measurement tool for airport advertising (GlobeNewswire)
JCDecaux has launched AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry. Developed to offer advertisers and agencies standard metrics throughout the world, this unprecedented and innovative methodology has been designed in collaboration with Veltys, a company specialising in complex data analysis, processing and modelling. […]
Thu, Feb 21, 2019 at 6:50 PM