Raw Feed & Search

Ad spend down in February in Australia as print continues to be hammered, OOH down 12.2 percent (Mumbrella)

Industry golden child outdoor saw ad spend go down after reporting growth in January, with a February year-on-year decline of 12.2%. Cutrone said: “It was probably a combination of the shorter February month. The overall market has gone backwards so the outdoor market has improved slightly against that. […]

mumbrella.com.au
Thu, Mar 16, 2017 at 5:58 AM

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The Drum: Posterscope launches AI-driven, programmatic ad-serving for digital OOH campaigns

Posterscope has today (15 March) debuted its Dynamic Scheduling service, which offers clients – including early adopters Charlotte Tilbury and Santander – access to programmatic ad serving across all digital out-of-home campaigns. Powered by Liveposter, the platform is ‘programmatic’ in the sense that different creative from the same campaign is served based on time, place and audience. […]

thedrum.com
Wed, Mar 15, 2017 at 8:14 PM

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The Power of Contextual Relevance: Is This DOOH Ad Speaking to Me? (Media Village)

Considered one of the oldest and most established location-based mediums, out-of-home (OOH) advertising can exist without “traditional” content. Its environment instead fills a larger role and could itself be considered a part of the content. […]

www-mediavillage-com.cdn.ampproject.org
Wed, Mar 15, 2017 at 8:08 PM

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OOH advertising on the path to becoming the most measured medium (Tech Decisions)

By Kym Frank, President at Geopath. The OOH industry made a major investment in data and development this year to harness the power of geolocation data. In conjunction with Streetlytics, a joint partnership between AirSage and Citilabs, Geopath is rolling out a new methodology called MORE. […]

techdecisions.co
Tue, Mar 14, 2017 at 6:52 PM

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Programmatic OOH buying in South Africa (Media Online)

The OOH Measurement Council has demonstrated that the biggest players in the market are willing to share information about inventory that enables an easier buy for clients. The OMC’s biggest gift to the industry is the establishment of an OOH audience currency. The current research is limited to static roadside for now, but DOOH is coming in the future. […]

themediaonline.co.za
Tue, Mar 14, 2017 at 6:40 PM

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India: Times OOH Won Gold at the Digital Signage Awards 2017 (Economic Times)

Times OOH operates one of India's largest network of digital screens at the Chhatrapati Shivaji International Airport, Terminal 2, in Mumbai. This includes 350 HD screens & 4 video walls. […]

economictimes.indiatimes.com
Tue, Mar 14, 2017 at 6:36 PM

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The Drum: Posterscope and DataSpark to launch near real-time mobile analytics in OOH advertising

Posterscope will leverage DataSpark’s mobility intelligence in planning campaigns in specific locations. Plugged in with other existing data sources, insights gleaned from this partnership will not only show footfall traffic patterns, but trajectories of audience segments via geospatial capabilities. […]

thedrum.com
Mon, Mar 13, 2017 at 7:18 PM

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AdWeek: 50 years later, Don Draper’s ad idea is realized in the “Pass the Heinz” OOH and print campaign

Below are the three ads that are running. Heinz tells AdFreak that each one will get its own billboard in NYC. All three ads will also run in the New York Post, and the fries execution will run in Variety too. […]

adweek.com
Mon, Mar 13, 2017 at 7:07 PM

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DO Media adds charting capability to their OOH ad buying platform

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billboardinsider.com
Sun, Mar 12, 2017 at 4:30 PM

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Flying in the Face of Convention: How fly-posted 4 Sheet is making a comeback in OOH

When you watch a cutting edge sci-fi film, or a thriller, it’s often easy to spot the CGI sequences – impossible things, hyper real camera work and what some critics call ‘a triumph of style over content’. […]

outofhome.net
Fri, Mar 10, 2017 at 10:41 AM

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Programmatic and Digital Out-of-Home – When Will DOOH Get its Share?

Let’s face it – for the last three years you couldn’t miss an article, conference session or strategy white paper appearing almost every month on the promise of programmatic buying in the digital out-of-home (DOOH) advertising. […]

Editorial
Thu, Mar 9, 2017 at 8:03 PM

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The Australian: APN is considering a bid to acquire OOH ad operator QMS media

APN News and Media is believed to be mulling a potential acquisition of QMS Media, with Credit Suisse understood to be on the ticket. […]

theaustralian.com.au
Wed, Mar 8, 2017 at 6:55 PM

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Australia: OOH ad revenue up in February, fueled by DOOH (PrintPro)

The out of home industry (OOH) achieved a net media revenue of $59.2m, a 2.1 per cent increase for the month of February compared to the previous year. The year to date growth of the out of home industry is now at 6.7 per cent. […]

proprint.com.au
Tue, Mar 7, 2017 at 5:53 PM

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Evening Standard: Global DOOH campaign to save elephants

The elephants will be seen on giant billboards in Britain, Hong Kong and New York to highlight the illegal ivory trade. An elephant is killed every 25 minutes, and a third of the global population has been wiped out in the past seven years. […]

standard.co.uk
Tue, Mar 7, 2017 at 5:44 PM

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OOH transformation is reflected in the new SMI’s Ad Spend report (Media Village)

Out-of-Home has transformed brilliantly through technological innovation, mobile convergence and the adoption of digital billboards. The change is so dramatic that advertisers are once again considering the medium a strong buy for certain categories of advertisers. […]

mediavillage.com
Mon, Mar 6, 2017 at 6:02 PM

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