Goretex smartly used a weather-related dynamic campaign to demonstrate its all-weather gear to busy Swedes passing by. Digital screens throughout Stockholm featured signature Goretex rain trenches or winter coats, for example, depending on the type of precipitation in the capital city. […]
98% of Luxury Accessories shoppers pay attention to ads on billboards, shopping malls, metro stations and airports when abroad. The overall findings reveal that 83% shoppers admit to changing their mind about the brands they buy when in the store. Out of the 70% that notice advertising when abroad, 86% consider OOH to be a key source of information. […]
We got into the online OOH buying business to drive top line revenue growth, attract new customers, and enable new and differentiated products and services. This is what we cared about when we started and what we care about today. […]
At Exterion Media, we’re digitising our business model – making products easier to access, buy and optimise, moving towards an audience-based sell, and driving efficiency and accountability. Inevitably, there is going to be an increased understanding of our audiences, and how advertisers best target them – to ensure their advertising is relevant and works. […]
I have been in this industry for 14 years and in my opinion, the year was a very turbulent one for the OOH sector. A trending change has been the fact that the duration of advertising is far shorter than it was in the well-loved past. We have found that most OOH campaign bookings are for anything from a one-month booking to an “ever-grateful-for” six-month booking, and that is pushing it! […]
"Dynamic Scheduling", powered by Liveposter, uses a "genetic algorithm" which makes it possible for the programmatic platform to efficiently compare millions of locations, and their hourly audiences, to identify how to best schedule content. […]
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People who had a beer in a bar or restaurant in the last 30 days are 15% more likely than the total population to say that they’ve noticed an OOH ad in the last month. They are 23% more likely to say that they’ve noticed a billboard and 29% more likely to say they’ve noticed an ad on a subway or platform. […]
Six hand picked brands from six exclusive commercial categories will dominate the location and use the very latest digital out of home technology to enhance their brand stories and create deep consumer engagement. There will not be another location on the planet that will have the technical specification of The New Piccadilly Lights. The pure media impact delivery is phenomenal. […]
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Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) DoMedia, Fliphound, Kinetic, MyAdbooker (Netherlands), rVue, Site Tour (Australia), Vistar and Xaxis Places. […]
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Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are able to work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. […]
The media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for third-parties, including syndicated audience measurement firms, to develop methods and products that can be audited and accredited by the MRC. […]
