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JCDecaux: DOOH continues to grow in Africa (Media Online)

There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly pertinent in developing markets, in Africa generally and beyond. Foremost of these drivers is a significant growth in urbanisation of populations coupled with a notable bias towards younger audiences, particularly in developing markets. […]

themediaonline.co.za
Tue, Mar 28, 2017 at 5:11 PM

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AdSemble Unveils Open Display, the World’s first-ever DOOH Self Serve Platform Complete with a “Set Your Own Ad Spend Budget” Functionality (Marketwired)

The online marketplace for digital out of home (DOOH) advertising AdSemble has launched its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]

marketwired.com
Tue, Mar 28, 2017 at 5:07 PM

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‘Old-School’ Advertising With a Digital Twist: The Case for OOH

Marketing technology budgets are on the rise. In fact, marketers are on pace to outspend IT departments on technology initiatives in 2017. As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out of home (OOH) from their marketing mix. […]

thoughtleadership.oaaa.org
Tue, Mar 28, 2017 at 12:31 PM

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Australia: CommBank is releasing ATM data in a nationwide DOOH campaign via Ooh! Media (AdNews)

CommBank will be featured on over one thousand Ooh!Media's digital screens in CBD office towers, cafes, airports, retail centres and on large format roadside billboards. The screens will display survey results such as 47% of Australians answering yes to the question ‘Is the Australian property dream still a reality? […]

adnews.com.au
Mon, Mar 27, 2017 at 4:45 PM

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India: e4m NEONS OOH Conference Awards Winners 2017

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exchange4media.com
Mon, Mar 27, 2017 at 4:38 PM

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PSFK: How Geopath harnesses audience data to make OOH advertising more effective

On a mission to audit the circulation of out of home (OOH) media to empower brands with actionable data generated by millions of tech users all over the world, Geopath has been helping leading brands make sense of this enormous swath of data buzzing every second of every day. […]

psfk.com
Mon, Mar 27, 2017 at 4:35 PM

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Digital signage tech company Stratacache acquires a convenience store DOOH network from Verifone (Yahoo Finance)

LIFT is an interactive digital upsell platform at convenience store (C-Store) retailers nationwide. This newest acquisition further positions STRATACACHE as the biggest player in the in-store digital shopper marketing and engagement space. LIFT will roll up to PRN, STRATACACHE'S flagship retail media company. […]

Mon, Mar 27, 2017 at 4:29 PM

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How to Increase your DOOH Sales with BroadSign Serv Direct

Sponsored feature. Unfortunately, what often happens is that sales are hindered due to slow response times, or worse, the team has sold something that is unnecessarily complicated to deliver. Bridging this gap between sales and operations is precisely the goal of BroadSign Serv Direct, a new DOOH inventory management and proposal generation tool that both teams will love. […]

Mon, Mar 27, 2017 at 4:14 PM

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Increase your DOOH Sales with BroadSign Serv Direct

In a technology-driven business, there is often a subtle paradox between sales and tech operations. While one team follows the “customer is always right” mantra and is driven to make the sale, the other is looking at the practical abilities of current technologies and inventory availability. […]

Mon, Mar 27, 2017 at 11:45 AM

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Increase your DOOH Sales with Broadsign Direct

Broadsign Direct was formerly known as Broadsign Serv Direct In a technology-driven business, there is often a subtle paradox between sales and tech operations. While one team follows the “customer is always right” mantra and is driven to make the sale, the other is looking at the practical abilities of current technologies and inventory availability. […]

broadsign.com
Mon, Mar 27, 2017 at 10:45 AM

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COMMBANK AND oOh! COLLABORATE IN OOH DATA FIRST

Data collected from CommBank customers is being broadcast across oOh!media’s national portfolio in an Australian first for Out Of Home (OOH) advertising. Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of their ‘CAN’ brand campaign. They are appearing on over 1100 of […] The post COMMBANK AND oOh! […]

oohmedia.com.au
Mon, Mar 27, 2017 at 1:12 AM

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2017 CPM Media Inflation Projections: OOH at 2 Percent (Billboard Insider)

MAGNA’s CPM projections (below) indicate that TV and digital have the highest total average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]

billboardinsider.com
Sat, Mar 25, 2017 at 1:33 AM

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Digital OOH Digital OOH shows a significant increase in ad recall compared to other media channels (PJSC)

The study's results demonstrate the boost brands can receive from running ads through OOH – digital OOH represents a significant increase in ad recall compared to other media channels. Advertising recall is a measurement of advertising effectiveness and ROI. The study linked below was conducted on the five primary advertising channels: TV, Radio, Online, Print and Out of Home (OOH). […]

pjsc.com
Sat, Mar 25, 2017 at 1:20 AM

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Will Digital OOH Ad Spending Beat Social Media Spend in 2017? (CMSWire)

This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. More Brands & Advertisers Break From Social. […]

cmswire.com
Sat, Mar 25, 2017 at 1:11 AM

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Ola, Tata, Madison OOH on top at Neon Awards’17

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exchange4media.com
Sat, Mar 25, 2017 at 1:10 AM

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