The Drum: Posterscope launches AI-driven, programmatic ad-serving for digital OOH campaigns
Posterscope has today (15 March) debuted its Dynamic Scheduling service, which offers clients – including early adopters Charlotte Tilbury and Santander – access to programmatic ad serving across all digital out-of-home campaigns. Powered by Liveposter, the platform is ‘programmatic’ in the sense that different creative from the same campaign is served based on time, place and audience. […]
Wed, Mar 15, 2017 at 8:14 PM