OOH advertising on the path to becoming the most measured medium (Tech Decisions)
By Kym Frank, President at Geopath. The OOH industry made a major investment in data and development this year to harness the power of geolocation data. In conjunction with Streetlytics, a joint partnership between AirSage and Citilabs, Geopath is rolling out a new methodology called MORE. […]
techdecisions.co
Tue, Mar 14, 2017 at 6:52 PM
Tue, Mar 14, 2017 at 6:52 PM