Programmatic OOH buying in South Africa (Media Online)
The OOH Measurement Council has demonstrated that the biggest players in the market are willing to share information about inventory that enables an easier buy for clients. The OMC’s biggest gift to the industry is the establishment of an OOH audience currency. The current research is limited to static roadside for now, but DOOH is coming in the future. […]
Tue, Mar 14, 2017 at 6:40 PM