The company will use the funds from Blue Sky to support its plan to double its national footprint by installing its Smartlite TM digital advertising panels into more than 300 Australian shopping centres. […]
VisionChina Media has reached an agreement with Ledman Optoelectronic Co., Ltd. to terminate the equity transfer agreement relating to 49% equity interest in VisionChina New Culture Media Co., Ltd., a company that operates mobile TV advertising business on subway. The termination was due to the parties' disagreement over the operating management philosophy for New Culture. […]
Financial highlights: Strong revenue and earnings uplift driven by landmark digital developments and contribution from New Zealand; Revenue up 78 per cent to $79.0 million (H1 FY16: $44.4 million). Underlying EBITDA up 67 per cent to $17.9 million (H1 FY16: $10.7 million). […]
I see many campaigns attempting to communicate with a target audience via well-deployed screens, only to equate to failure due to a lack of direct link between the creative dwell time study of the target demographic, and the measurement analytics of the target audience. […]
“Outdoor used to account for 5%-10% of a clients media spend, it’s now creeping up to 30%-40%, even higher in some cases. With that share comes greater accountability. It’s interesting now what the outdoor industry is going to do with that and the role agencies are going to play. […]
Measurement is huge for DOOH. We are seeing systems coming out that will create stronger measurement tools and deliver true understanding for establishing stronger ROI. More widely accepted and better understood metrics will help drive expansion of DOOH with better delineation of each vertical market and will create stronger ability to differentiate each space and their target audiences. […]
“If you want to buy a campaign over a digital signage network today, you have to make 50 different phone calls.” Jose Avalos, Intel. What is programmatic buying for DOOH advertising? […]
APN News & Media boss Ciaran Davis has urged the competition watchdog to block a $1.6 billion merger between the two largest players in the outdoor advertising sector, saying the deal will stifle innovation and diminish competition. […]
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Revenue increased by 10 per cent last year to $330.9 million – above its guidance of 8.5 per cent to 9 per cent growth. APN’s digital revenue accounted for 34 per cent of its overall revenue – up from 23 per cent in 2015. […]
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As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead of eroding audiences as it does with most traditional media, mobile is used most heavily in the OOH space creating a natural convergence of the two. […]
The chief executive of outdoor advertising company Ooh!Media is confident its proposed $1.6 billion merger with rival APN will get the green light from the competition regulator. […]
