<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]
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Creative Impact The OOH industry is producing outstanding creative and graphics. Digital OOH creative is also coming along very well; designers are showcasing the creative power of OOH with inventive campaigns. The beauty of OOH creative is one of its major strong points today. […]
The Canadian out of home media firm PATTISON Outdoor and the agency Havas have teamed up on a #GirlPowered campaign for the Canadian Women’s Foundation that gives girls the opportunity to create and share positive, empowering messages on digital outdoor screens across Canada. […]
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By Kerry Yoakum (OAAA). One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress. […]
By Ian Reynolds, CEO, KBH-On-Train Media. So how can marketers feed into the digital detox trend and burst a few filter bubbles along the way? Put simply, traditional media channels are reaching consumers where other media can’t. […]
Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly aligned. […]
Much of today’s OOH is hyper-targeted, aimed at reaching specific demographics, a particular interest group, and, as in this case, even individuals. Once known as the greatest mass medium, OOH can now reach precisely its intended audience. And OOH remains an unparalleled mass medium, too. […]
A new report released by the Outdoor Advertising Association of America (OAAA) found Vote to Count, an OOH public service campaign, drove digital engagement with localized, timely, and culturally relevant messaging. […]
Research by Deloitte Access Economics predicts out-of-home media is on its way to become a primary media channel as it benefits both govt and community. “At a time when many governments are grappling with budget deficits, the OOH industry provides a revenue stream, paying $1 in every $2 of revenue in rent and taxes to government and other landlords. […]
JCDecaux continues to dominate the digital Out-of-Home (OOH) market as the single largest media owner, according to Route’s latest figures, the OOH industry currency. […]
The Digital Out-of-Home (DOOH) sector has had seven consecutive years of growth. Ad agencies do not seek to rock the boat. So, until either someone comes along and helps unlock the ability for SMB’s to purchase DOOH inventory at scale or these Whales have a change in people running them (younger marketing directors or managers who grew up with DOOH), you will see a big bottleneck there. […]
February 27, 2017 In case you haven’t seen this week’s issue of Outlook, it reviews the OAAA ad agency outreach program designed to showcase the vast capabilities of the OOH medium in a 30-minute presentation, and is now entering its fifth year. […]
