The Drum: Posterscope and DataSpark to launch near real-time mobile analytics in OOH advertising
Posterscope will leverage DataSpark’s mobility intelligence in planning campaigns in specific locations. Plugged in with other existing data sources, insights gleaned from this partnership will not only show footfall traffic patterns, but trajectories of audience segments via geospatial capabilities. […]
Mon, Mar 13, 2017 at 7:18 PM