Dom Kozak of JCDecaux UK says attention is a key metric for programmatic DOOH campaigns (ExchangeWire)
Dom Kozak, head of programmatic, JCDecaux UK. Because pDOOH is bought via a DSP, most often alongside other channels, measuring attention provides marketers with a consistent way in which to measure pDOOH effectiveness and provides the link between online and offline as it is one of the only metrics that can be used across all channels in a fair way. […]
Tue, Nov 7, 2023 at 12:10 AM