Monday, June 24, 2024

Clear Channel Outdoor adds its Europe inventory to programmatic DOOH SSP Place Exchange

Monday, October 23, 2023

The integration gives programmatic buyers direct access to Clear Channel’s array of premium digital out-of-home media in Europe’s largest markets, starting with the UK.

New York & London (October 23, 2023) – Place Exchange, the supply-side platform (SSP) for programmatic Out of Home (OOH) media, has enabled direct programmatic buying of Clear Channel’s expansive digital out-of-home (DOOH) inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD.

Clear Channel LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, through supply-side platform (SSP) partners like Place Exchange. Clear Channel’s commitment to programmatic expansion is evident with its deployment of programmatic DOOH solutions in multiple markets, including the UK, France, Spain, and the Netherlands. LaunchPAD has the capacity to deliver over 2 billion programmatic impressions monthly.

Through Place Exchange, advertisers will seamlessly be able to discover and buy nearly 13,000 Clear Channel DOOH screens across multiple environments including roadside, supermarkets, malls, and transit, alongside other programmatic channels like online digital, mobile, and CTV – all within their preferred demand-side platforms (DSPs). The UK will be the first market to come online via the LaunchPAD integration.

“This partnership is just one example of our continued efforts to provide tremendous growth opportunities for programmatic DOOH across Europe as we seek to help advertisers connect with audiences in the heart of Europe’s largest markets,” said Dom Dunne, Programmatic Commercial Lead at Clear Channel Europe. “We look forward to building on our previous experience of working closely with Place Exchange in the US and Latin America. And through their partnerships with the world’s leading DSPs, we can continue to unlock more omnichannel marketing opportunities for advertisers across the continent.”

About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.

About Clear Channel Europe
Clear Channel UK is part of Clear Channel Europe. Clear Channel Europe is a division of leading global Out of Home media company, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO).

The Clear Channel Europe portfolio spans 15 markets with more than 19,000 digital and 240,000 non-digital displays. Clear Channel Europe has more than 2,600 dedicated employees. Our mission is to create the future of media; transforming our estate, to the benefit of all our stakeholders, through data-driven innovations and infrastructure. Our purpose is to provide both A Platform for Brands & A Platform for Good; delivering advertisers’ media objectives whilst positively impacting the world around us.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 displays in 23 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI).

Find out more on clearchanneleurope.com.

Published on Monday, October 23, 2023 at 7:34 PM

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