Digital-out-of-home experts discussed the potential of programmatic DOOH (Podcast, 35:38 by IAB UK)
Digital-out-of-home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler of IAB UK to unpack how programmatic is transforming DOOH, explore need-to-know’s for preparing for a programmatic future, and share what excites these specialists the most when it comes to prDOOH. […]
Wed, Nov 1, 2023 at 12:17 AM