i-media executive pitches the benefits of programmatic DOOH and dynamic creative optimization (The Media Leader)
Oliver Goodge, Head of Programmatic at i-media. Advertisers now have access to a wider range of data sources, including first-party data, third-party data, and real-time data, and with advancements in the targeting technologies being developed, specifically AI and machine-learning powered tools, advertisers can now readily identify patterns and make predictions about consumer behaviour. […]
Tue, Jan 2 at 12:10 AM