Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]
OAAA and OOH UNITED have announced the delegates selected for the 2024 Future Leaders program. This initiative was designed to support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. […]
The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]
WASHINGTON, D.C. – MARCH 26, 2024 – In this role, McDonald will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. He will report to Mike Hershey, Executive Vice President of Government Affairs. […]
LOUISVILLE, Ky., March 21, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), has reported its financial results for the fiscal fourth quarter and year ended December 31, 2023. […]
OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. […]
OAAA is announcing the addition of distinguished brand leaders, media decision-makers, and industry thought leaders to its esteemed lineup of speakers for the 2024 OOH Media Conference. Set to take place in less than six weeks in Carlsbad, California from April 29 - May 1, 2024, this event promises to be an unparalleled gathering of innovators and influencers shaping the future of OOH advertising. […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]
This expansion creates America's largest programmatically available full-motion transit network. […]
Jon Niermann steps down as CEO to focus on Distribution and Revenue – Remains on Board; Justis Kao Appointed as Interim CEO; Bruce Cassidy to become Executive Chairman of the Board; Loop Media to Explore Potential Strategic Alternatives and Financing Opportunities. GLENDALE, Calif., March 18, 2024 — Loop Media, Inc. […]
DANVILLE, Ill., March 15, 2024 -- Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards has appointed Mark Oggero as its Chief Operating Officer. Prior to joining Watchfire, Mark spent several years in senior positions at Cooper Industries, a global electrical products manufacturing company. […]
As we approach the 2024 OOH Media Conference, these newly confirmed speakers promise to bring a wealth of expertise and thought leadership to the stage. […]
London, UK: Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home Organization Forum in South Africa this week, highlighting how original research studies have established that “all impacts are not equal”. […]
Out of Home is back on track says WOO President Tom Goddard at Africa Forum - here are six ways to take on the online challenge. […]