Press Releases

In-store DOOH network operator PRN integrates its inventory of 40,000+ screens in 13,000 locations with Place Exchange programmatic DOOH SSP

SAN FRANCISCO, January 16, 2024 - PRN, a STRATACACHE company, has partnered with Place Exchange, an SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. […]

STRATACACHE
Tue, Jan 16 at 11:10 PM

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Cineplex Digital Media is selected to operate 200 digital displays in 18 Cadillac Fairview shopping centres

The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in Canada. TORONTO, Jan. […]

Cineplex
Tue, Jan 16 at 4:02 PM

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Outdoor media infrastructure firm Wildstone raises landmark £350m in financing

Deal unlocks OOH media infrastructure firm’s European expansion amid surging digitisation. London, 15 January 2024 Wildstone, the owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. […]

Wildstone
Mon, Jan 15 at 11:38 PM

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BT aims to convert traditional broadband cabinets into EV charging stations

The digital innovation arm of BT Group will be converting the first broadband cabinet in East Lothian, Scotland, into an EV charging unit. The initiative, designed to capitalize on existing street infrastructure to address the paucity of charging points in the U.K., will undergo technical trials across 60,000 cabinets. […]

Benzinga
Mon, Jan 15 at 5:41 PM

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JCDecaux wins the renewal of the Exclusive Advertising Contracts for Hong Kong MTR and Airport Express

Paris, January 15th, 2024 – JCDecaux SE (Euronext Paris: DEC) announced today that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR* lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising. […]

JCDecaux
Mon, Jan 15 at 12:14 AM

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Pikasso Italia launches the first DOOH screen of Milano Collection in the heart of Porta Romana District

Milan, 15 January 2024. Pikasso Italia has digitized the first wall of the 'Milano Collection' in Via Quaranta, 12, which consists of a 5x7 m (LxH - 35 m2) digital screen. Via Quaranta is located in the heart of the new district of Porta Romana, a few steps away from Fondazione Prada and where many of the fashion week shows are held. […]

Pikasso · Promoted content
Mon, Jan 15 at 12:14 AM

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Networking opportunities at ISE 2024 January 30 – February 2 in Barcelona

FAIRFAX, Va., Jan. 11, 2024 – At ISE 2024, taking place January 30 to February 2 at the Fira Barcelona Gran Via, AVIXA will host a program of learning and networking, including an extensive conference program, interactive sessions with thought leaders at Xchange LIVE, a livestream of AVIXA TV from the show floor, and much more. […]

AVIXA · Promoted content
Sun, Jan 14 at 6:20 PM

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Media agency Assembly releases a planning tool for programmatic DOOH buying of at-retail ad screen inventory

NEW YORK -- Global media agency Assembly has released "a first-of-its-kind planning tool" called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. […]

Stagwell
Wed, Jan 10 at 3:18 PM

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Bravo Media wins tender to operate DOOH screens at Hong Kong’s largest public transport system

HONG KONG -- Bravo Media has won the exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024. MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. […]

Bravo Media
Fri, Jan 5 at 5:18 PM

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Outdoor ad agency Billups acquires Belgian OOH ad agency Outsight

Outsight marks Billups’ third acquisition since September. NEW YORK--Billups, a global Out-of-Home (OOH) managed services agency, has acquired Outsight, an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October. […]

Billups
Wed, Jan 3 at 11:55 AM

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Qatar-based DOOH ad operator Elan Media adds its inventory to Location Media Xchange’s programmatic supply-side platform

Qatar's outdoor advertising company Elan Media has integrated its dynamic DOOH inventory into LMX's Supply Side Platform (SSP), offering advertisers access to a vast audience across Qatar. LMX, an enterprise software provider for Out-of-Home media owners, is making its entry into the Middle East through this partnership. […]

Location Media Xchange · Promoted content
Tue, Jan 2 at 12:10 AM

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Clear Channel Outdoor deploys more DOOH screens across the street from the Super Bowl 2024 arena

NEW YORK -- Clear Channel Outdoor (NYSE: CCO), and Nevada-based Terrible Herbst Inc. (Terrible's) have joined efforts to provide a new advertising opportunity which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. […]

Clear Channel Outdoor
Sun, Dec 31, 2023 at 5:53 PM

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Dow Jones includes E Ink in two of its Sustainability Indexes for the second consecutive year

E Ink listed in both the DJSI World and DJSI Emerging Markets as the Global Leader within the Technology Hardware & Equipment Industry Group.  BILLERICA, Mass. – E Ink (8069.TWO), the originator, pioneer, and global commercial leader in ePaper technology, has been included in the Dow Jones Sustainability Index (DJSI), securing a position in both the DJSI World and DJSI Emerging Markets. […]

E Ink
Thu, Dec 21, 2023 at 10:47 PM

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Wildstone acquires a double-sided digital billboard on the M5 highway in Birmingham

Wildstone has acquired the M5 Tower in the West Midlands. The M5 Tower West Midlands is a high-impact, double-sided DM6 structure positioned on the M5 in Birmingham, between Junctions 1 and 2. This stretch of motorway serves as a major arterial route for commuters and motorists traveling to and from the M6 and the north, making it a prime spot for OOH advertising. […]

Wildstone
Thu, Dec 21, 2023 at 4:46 PM

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OOH ad operator Pattison Outdoor to install 30 new digital display structures along major highway in Ontario

TORONTO -- PATTISON Outdoor Advertising, Canada's out-of-home advertising company, has partnered with ONroute, the operator of highway travel service centres in Ontario. Pattison will install 23 advertising structures, sized at 14’x48’ featuring a grand total of 30 digital display panels and 16 static display panels. […]

Pattison Outdoor
Wed, Dec 20, 2023 at 5:36 PM

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