Press Releases

Motionworks launches a new tool to track mobile data for ad targeting, says it’s “privacy-compliant”

Below is the press release as is [Ed]. Solution provides hourly demographic and psychographic population density across the United States ATLANTA, GEORGIA, USA, September 26, 2023 -- Motionworks AI Inc., North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. […]

Motionworks AI Inc.
Wed, Sep 27, 2023 at 6:54 PM

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DPAA opens new London office, establishes new UK-based brand board ahead of September 28 event

Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC and L’Oreal. […]

DPAA
Tue, Sep 26, 2023 at 7:00 PM

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LG Business Solutions USA appoints SVP to oversee digital signage and emerging tech

Kosla’s expanded role now also encompasses digital signage and IT solutions for a broad range of customer areas, including education, corporate, broadcast, stadiums, transportation and more – in addition to emerging business areas such as robots and electric vehicle charging stations. […]

LG Business Solutions
Tue, Sep 26, 2023 at 6:09 PM

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Clear Channel Outdoor launches three new digital spectaculars in Las Vegas aiming to attract brands advertising around the upcoming Formula 1 event

Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three out-of-home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. […]

Clear Channel Outdoor
Tue, Sep 26, 2023 at 12:11 AM

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Programmatic DOOH DSP startup Beyyond Media says it now has 1 million+ digital billboards and screens in Latin America and the US connected on its platform

Beeyond Media, a programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP), says it can now facilitate access to over 1 million digital billboards and screens. This news comes off the heels of Beeyond’s $10M Seed round which is being used to scale the Beeyond business in the United States and Latin America. […]

Beeyond Media
Tue, Sep 26, 2023 at 12:10 AM

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UniLED integrates its third-party DOOH verification platform UniLIVE with Geopath’s hourly audience measurement data

UniLED Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns via integration with Geopath. […]

UniLED
Mon, Sep 25, 2023 at 10:35 PM

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US Out of Home Advertising Grew 2.2% in Q2: OAAA

OOH Produces Second-Largest Quarterly Volume in History of the Medium. September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]

OAAA
Thu, Sep 21, 2023 at 8:20 PM

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OOH media software provider Moving Walls integrates with Place Exchange to enable global DOOH inventory access for advertisers

Singapore, (Sept 21, 2023) – Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has partnered with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media, to provide Moving Walls OOH software users with access to Place Exchange’s vast network of digital OOH (DOOH) inventory. […]

Moving Walls
Thu, Sep 21, 2023 at 8:15 PM

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OOH ad tech provider Billups acquires Malaysian OOH ad operator TAC Media

Billups Acquires TAC Media and Appoints David Krupp Global CEO. NEW YORK, Sept. 20, 2023 – Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired TAC Media Sdn. […]

Billups
Wed, Sep 20, 2023 at 8:25 PM

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Clear Channel Outdoor says its immersive showcase shelters in Los Angeles boost street-level reach and impact for advertisers

Clean California is First Brand to Activate Ad Campaign on Newly Launched Transit Shelters in Los Angeles, Connecting with Frequent Commuters & Residents Across the Region. […]

Clear Channel Outdoor
Wed, Sep 20, 2023 at 12:11 AM

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Sweden-based digital signage SaaS provider Zeta Display acquires Austrian digital signage integrator Peakmedia

Malmö - ZetaDisplay AB (publ) acquires Peakmedia digital signage GmbH, an Austrian digital signage integrator. The acquisition is a step for ZetaDisplay towards further strengthening its market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities. […]

Zeta Display
Tue, Sep 19, 2023 at 8:22 PM

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On-boat static and digital billboard businesses are consolidating, upgrading ad inventory

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. […]

Ballyhoo Media
Tue, Sep 19, 2023 at 8:20 PM

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Opportunities for OOH advertising as Gen Z will be traveling for longer and spending more this holiday season: Harris Poll Research

Air Travel Expected to See a Healthy Boost This Holiday Season According to Latest OAAA-Harris Poll Research. WASHINGTON, Sept. […]

OAAA
Mon, Sep 18, 2023 at 10:53 PM

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US advertisers expected to increase programmatic DOOH spend by a third over the next 18 months, however, they want better measurement of campaign effectiveness

VIOOH,  the global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH market. prDOOH ad spend is expected to increase by a third (33%) over the next 18 months. Nearly a third (31%) of US advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. […]

VIOOH
Tue, Sep 12, 2023 at 5:50 PM

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Advana expands its DOOH network to 9,000 locations, adds its inventory to Screenverse programmatic DOOH platform

New York, NY [September 12, 2023] - Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world. Advana has a national micro market presence. […]

Screenverse Media
Tue, Sep 12, 2023 at 5:47 PM

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