Monday, June 24, 2024

2024 OBIE Awards shortlist; Winners to be revealed at the OAAA’s 2024 OOH Media Conference April 29-May 01

Wednesday, March 20, 2024

OAAA is unveiling the finalists for the 82nd Annual OBIE Awards. For over eighty years, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry.

The 2024 OBIE Awards shortlist, featuring 193 finalists across 32 categories, shines a light on the exceptional quality and boundless creativity within the entries. Selected from a diverse array and record-breaking number of submissions, this showcase underscores the paramount significance of innovative ideas in our ever-evolving, dynamic, and growing industry.

Under the guidance of Jaime Robinson, co-Founder and Chief Creative Officer of JOAN, the distinguished 2024 OBIE Awards jury included renowned creatives, brand leaders, and marketing industry veterans. The jury deliberated over the most exceptional out-of-home executions, handpicking the award-winning campaigns.

The Bronze, Silver, Gold, and Platinum winners will be announced on Tuesday, April 30, 2024 at the 2024 OOH Media Conference in Carlsbad, California. The 82nd Annual OBIE Awards will be co-hosted by OAAA’s EVP of Strategy and Growth, Jeff Jan, and David Shing, Digital Prophet and Industry Luminary. Secure your spot at the upcoming 2024 OBIE Awards show and register for the conference at oaaa.ooh2024.com.

 

  1. SPECIALTY CATEGORIES

A01. 3D Anamorphic Digital [NEW]

  • Nike – Jordan Brand for AJ1 Next Chapter
  • Leo Burnett and General Motors Cadillac for Cadillac 2023 Escalade Time Square Takeover
  • Media Futures Group and Google – Google Play + Android for Google: Mobile Fame-ification x The Game Awards
  • The Martin Agency, UPS, and The UPS Store for Small Businesses – Under The Shield
  • 215 McCann and Microsoft Xbox for Xbox: Sphere Power Your Dreams

A02. Buzzworthy

  • Midnight Oil and Warner Bros. Pictures for Barbie Box Standee
  • YETI for For Every Single Use
  • Netflix and Legion Creative for Leo Connected Billboards
  • MILKMONEY, Cactus Jack, Travis Scott for UTOPIA Album Launch

A03. Contextual

  • LA & Associates, Inwindow Outdoor, and Walt Disney Studios Motion Pictures for A Haunting in Venice – Venice Beach Takeover
  • OUTFRONT STUDIOS and Away for We Just Landed & We’re Wicked Close
  • Arts & Letters and Zola for EngagementSeason
  • dio and Corona Premier for HOLE IN ONE! Mobile 3D PGA Tour Experience
  • Adams Outdoor Advertising and Rugs.com for com Activation Lot
  • 19:13 and Sixt for Sixt Newark Airport Installation
  • MILKMONEY and Cactus Jack, and Travis Scott for UTOPIA Album Launch
  • Wavemaker, WPP@CP, and Colgate for The Courage to #SmileFirst

A04. Custom Installation

  • LA & Associates and Walt Disney Studios Motion Pictures for Ahsoka Lightsaber Bulletins
  • Company 8 Ad Group and Blue Man Group for Blue Man Group 3D Touchdown Tower Buildouts
  • Authentik Creative and Disney Entertainment Television for Disney+ Goosebumps Series
  • Legion Creative, Red Rock Outdoor, and Walt Disney Studios Motion Pictures for Elemental Wade & Ember Stunt Bulletin
  • Omelet, Unit9, Rapport, and Netflix for Extraction 2
  • Extra Credit Projects and Gerald R. Ford International Airport for GFIA 60th Fireworks OOH
  • Netflix, Legion Creative, and Aspect for Leo Pettable Billboard
  • Dunn&Co. and Grow Financial Federal Credit Union for Life Less Scary Billboard Series
  • Netflix, Rapport, Midnight Oil, Legion Creative, Aspect, MediaHub for LEO NYC Takeover with Firefly
  • BooneOakley and Pizza Inn for Pizza Inn: Bambi & Friends
  • Prime Video for Shotgun Wedding
  • Lindeman & Associates and Paramount Pictures for Teenage Mutant Ninja Turtles: Mutant Mayhem Giant Skateboard

A05. Data Use & Technology

  • TBWA\Chiat\Day and Nissan ARIYA for Driving Nissan ARIYA Awareness with Real-Time Creative Personalization
  • Unit9, OUTFRONT XLabs, Taito, and Google for Space Invaders “World Defense” 45th Anniversary Immersive AR

A06. Experiential (Physical Presence)

  • Bacardi Brands – Grey Goose Vodka for Sip Like You’re in the Stands (US Open)
  • Energy BBDO and Brown-Forman – Woodford Reserve & Jack Daniels for Whiskey Holiday Campaign
  • Art Machine, BLT, Red Rock Outdoor, and Walt Disney Studios Motion Pictures for Haunted Mansion Pedicab Doom Buggies
  • Lionsgate Films for Margaret Looking Glass
  • Paramount+ with SHOWTIME for Yellowjackets SDCC
  • MILKMONEY, MTW Agency, and Amazon Music for Rosalía Gum Wall
  • L’Oreal – Mugler Angel Elixir for The Angel Fierce Tour
  • Copacino Fujikado and Visit Seattle for The Seattle Rain Booth
  • BLT and Paramount Pictures for Transformers: Rise of the Beasts Internationally Toured Specialty Sculpts

A07: Holographic & Projection [NEW]

  • The Lego® Agency, LEGO®, and 2K for LEGO® Racing NYC Domination with Firefly
  • Rémy Martin, FRED & FARID, Rapport IMPACT, and Colossal Media for Life Is A Melody
  • DDB Chicago and Miller Lite for Miller Lite Drones
  • Perrier Jouet, Inwindow Outdoor, and Publicis for Fill Your World With Wonder
  • Atlas Media and Swarovski for Swarovski x NYC Flagship Grand Opening

A08. Integrated Multi-Media

  • Cornett and Q Mixers for Q It Up
  • Nike and Colossal Media for Nike x Sacai Go Find Out
  • The New York Times for NYT All Access Train Takeover
  • Anomaly and Diageo – Don Julio for Por Amor: A Love Letter To Mexico
  • Taylor and Smirnoff for Smirnoff ICE Proves True Classics Never Fade, They Only Get Better
  • Unit9, OUTFRONT XLabs, Taito, and Google for Space Invaders “World Defense” 45th Anniversary Immersive AR
  • McCann NY and Smirnoff for We Do Game Days

A09. Interactive (Online Integration)

  • Lionsgate Films and DIVE Billboards x TikTok for Can’t Catch Me Now for The Hunger Games: The Ballad of Songbirds & Snakes
  • Extra Credit Projects and Gerald R. Ford International Airport for GFIA 60th Anniversary Virtual History Experience
  • goodr for Summer Awareness Campaign
  • WOW Media for Scary Sweets Halloween Giveaway
  • Talon-Grand Visual and Shake Shack for White Truffle Hunt
  • Unit9, OUTFRONT XLabs, Taito, and Google for Space Invaders “World Defense” 45th Anniversary Immersive AR

A10. International

  • Diva and Activision Blizzard for Activision Diablo’s Projection Mapping Murals
  • WPP, Wavemaker, Moving Images, Ocean Labs, and The Coca-Cola Company – Coca‑Cola® Zero Sugar for Best Coke Ever: The Giant Vending Machine
  • Ocean Labs and Sol De Janeiro for Integrated Out of Home with Sol De Janeiro
  • Mellor&Smith and Remitly for Money That Moves Them
  • Bond and Warner Bros. Pictures for Nun II
  • Cheil, Ocean Labs, Ocean Studio, and Samsung for Samsung x Rocket League interactive challenge
  • Ogilvy Amsterdam and Vodafone Business for Work Safely from Anywhere
  • George P. Johnson and The Weather Company for Weather: The Original Influencer at Cannes Lions
  • YouVersion and Bible App for YouVersion Bible App

A11. Local [NEW]

  • Cornett and Q Mixers for Q It Up
  • Extra Credit Projects and Car City for Car City Poster Campaign
  • Extra Credit Projects and Gerald R. Ford International Airport & American Airlines for GFIA / American Airlines DOOH Campaign
  • Good Conduct and Stranahan’s Colorado Whiskey for Go Back To
  • Dunn&Co. and Grow Financial Federal Credit Union for Life Less Scary Billboard Series
  • Fuse Connect and MadeWest Brewing Company for MadeWest Brewing Company Mural at Santa Barbara Airport
  • Space and William Grant & Sons for Monkey Shoulder
  • The New York Times for NYT All Access Train Takeover
  • Fever Labs and Netflix for Stranger Things: The Experience
  • The Mitchells and Tallahassee Memorial Hospital for Tallahassee Memorial Hospital – Bigfoot
  • McCann NY and Smirnoff for We Do Game Days
  • Adams Outdoor Advertising for We’re More Fun Self Promotion
  • Clear Channel Outdoor and Toki Underground for Hello Ramen
  1. INDUSTRY CATEGORIES

B01. Automotive

  • TBWA\Chiat\Day and Nissan ARIYA for Driving Nissan ARIYA Awareness with Real-Time Creative Personalization
  • up to something and Hyundai of Dothan for Hyundailiens
  • TBWA\Chiat\Day and Nissan ARIYA for Nissan ARIYA 2023
  • 19:13 and Sixt for Sixt Newark Airport Installation

B02. Consumer Products and Goods

  • bubly for bubly
  • Anomaly, Bulleit Frontier Whiskey for Bulleit Pioneer Project
  • Wunderman Thompson, Overall Murals, and The Coca-Cola Company for Fanta Awakens Your Senses
  • Rémy Martin, FRED & FARID, Rapport IMPACT, and Colossal Media for Life Is A Melody
  • OLIPOP for OLIPOP & The Windy City
  • Jellyfish and Adidas for Originals
  • Wieden+Kennedy Portland and Nike for That’s Mamba
  • Sterling-Rice Group, Cigar City Brewing, Jai Alai Beer, and CANarchy for The Best Beer You Probably Can’t Pronounce
  • Quaker City Mercantile and William Grant & Sons for Tullamore Dew

B03. Consumer Services

  • Freepik and Humano for Great Design Faster.
  • Adams Outdoor Advertising and Michigan Slip and Fall Lawyers for MI Slip: Sneakers, Pumps, Falling Man
  • Adams Outdoor Advertising and Mosquito Squad for Don’t Get Eaten Alive
  • Lamar Advertising Company and Roof EZ for Need a More Reliable Roofing Company?
  • Out of Home Creative and ABC Home & Commercial Services for NO MORE
  • Accenture for Reinvent How
  • OUTFRONT STUDIOS and Rochester Institute of Technology for Rochester Institute of Technology (RIT) Station Takeover
  • The Martin Agency, UPS, and The UPS Store for Small Businesses – Under The Shield
  • OUTFRONT STUDIOS and BlockChat for Your Data is…No One’s Business
  • Kingsland and Bombas for Bombas 100M Items Donated
  • Arts & Letters and Zola for EngagementSeason
  • YETI for For Every Single Use
  • Harry’s, Kevin Lyons, and Colossal Studios for Harry’s x Kevin Lyons
  • Amazon Prime for The One App to Unite Them All

B05. Fashion & Luxury Goods

  • Calvin Klein for Calvin Klein x Colossal 2023
  • Cartier for Cartier Hand-Painted SoHo Perm Landmark
  • Lightbox, Monster XP and Columbia Sportswear for Columbia’s AR Dressing Room
  • Arc’Teryx for No Wasted Days
  • OUTFRONT STUDIOS and UNA Vodka for UNA Vodka

B06. Film & Media

  • Lionsgate Films and DIVE Billboards x TikTok for Can’t Catch Me Now for The Hunger Games: The Ballad Of Songbirds & Snakes
  • Brand at The Washington Post and Style from The Washington Post for Power. Pop.
  • LA & Associates and Walt Disney Studios Motion Pictures for Ahsoka Lightsaber Bulletins
  • Warner Bros. Pictures for Barbie Theatrical Campaign
  • Netflix, Rapport, Midnight Oil, Legion Creative, Aspect, and MediaHub for LEO NYC Takeover with Firefly
  • Netflix for They Cloned Tyrone – Tear Away Barricades

B07. Healthcare [NEW]

  • Adams Outdoor Advertising and Carolina Dentures for Bite Campaign
  • Lamar Advertising Company and Washington Health System for Cardio
  • Extra Credit Projects and Mary Free Bed Rehabilitation Hospital for Mary Free Bed Holiday OOH
  • Deloitte and NYU for NYU Langone Health
  • Lamar Advertising Company and Washington Health System for Ortho

B08. Live Entertainment, Events & Gaming

  • EG+ and Sony PlayStation for Marvel’s Spider-Man 2 – PlayStation
  • Company 8 Ad Group and Cirque du Soleil MJ ONE for MJ ONE 4 Wall Experience
  • Unit9, OUTFRONT XLabs, Taito, and Google for Space Invaders “World Defense” 45th Anniversary Immersive AR
  • Adams Outdoor Advertising and The Great Allentown Fair for The Great Allentown Fair – No A.I.

B09. Public Service & Nonprofits

  • Extra Credit Projects, EarthDay.org, and OAAA for org 2023 Campaign
  • Black Artists + Designers Guild, Colossal Media, and Lamar Advertising for Futures Facing
  • OUTFRONT STUDIOS for Have Your Pets Spayed or Neutered
  • AIDS Healthcare Foundation for Just Use It
  • Adams Outdoor Advertising and Mecklenburg County for Our Future
  • Lamar Advertising Company for Priceless.
  • Sukle Advertising & Design and Great Outdoors Colorado/Generation Wild for Share This Wonder-full World
  • OUTFRONT STUDIOS and Moments by OUTFRONT for This Is What Hip Hop Sounds Like
  • OUTFRONT STUDIOS and Drug Awareness Foundation for We Wish We Had.

B10. Retail

  • OUTFRONT STUDIOS and Away for We Just Landed & We’re Wicked Close
  • goodr for Summer Awareness Campaign
  • OUTFRONT STUDIOS and Samsonite for Travel Back to Now

B11. Transportation, Travel & Tourism

  • Extra Credit Projects and Gerald R. Ford International Airport for GFIA 60th Candles OOH
  • Extra Credit Projects and Gerald R. Ford International Airport for GFIA Shorten the Trip OOH
  • Wieden+Kennedy and Delta Air Lines for SkyMiles Store – The Window Seat Shop
  1. CRAFT CATEGORIES

C01. Copywriting

  • Humanaut and Match Group – The League for Be a GoalDigger
  • Colossus Creative Co. and Cumberland Farms for Wake Up and Smell the Meaning of Life
  • TDA_Boulder and FirstBank for FirstBank
  • YETI for For Every Single Use

C02. Digital Design

  • Adolescent and Bermuda Tourism for Bermuda Tourism Plan Your Escape Now Dynamic Anamorphic 3D
  • The Martin Agency, UPS, and The UPS Store for Small Businesses – Under The Shield

C03. Illustration

  • Anomaly and Bulleit Frontier Whiskey for Bulleit Pioneer Project
  • Harry’s, Kevin Lyons, and Colossal Studios for Harry’s x Kevin Lyons
  • Overall Creative and OLIPOP for OLIPOP Pairs Well With Everything
  • Mother, GroupM OOH, and Postmates for This is Your Brain on Boba Tea

C04. Photography

  • Carhartt for Carhartt – National Parks
  • GroupM OOH, Mindshare and Unilever DM+C – Dove Men+Care for DM+C Father Day 2023
  • Arc’Teryx for No Wasted Days
  • OUTFRONT STUDIOS and Samsonite for Travel Back to Now
  1. FORMAT CATEGORIES

D01. Billboards

  • Anomaly and RIMOWA for A Lifetime of Memories
  • Small Ranch and Rio Grande Valley – LiveStock Show & Rodeo for Billboard Bull Riding Arena
  • Gravillis and Netflix for Luther: The Fallen Sun Light Tape Billboard
  • Bond and Universal Pictures for Oppenheimer Countdown Clock Billboard
  • Portillo’s for Portillo’s Relish Every Bite
  • Lamar Advertising Company and Sonic Drive-In for Sonic Neon Nights
  • OUTFRONT STUDIOS and The Drive 97.1 for The Drive 97.1
  • Midnight Oil Agency and Warner Bros. Pictures for The Nun II 3D Confessional Bulletin

D02. Street Furniture

  • TBWA\Chiat\Day and Nissan ARIYA for Driving Nissan ARIYA Awareness with Real-Time Creative Personalization
  • Mischief and Simply Spiked for Simply Spiked Charging
  • OUTFRONT STUDIOS and UNA Vodka for UNA Vodka

D03. Transit

  • Humanaut and Match Group – The League for Be a GoalDigger
  • The Lego® Agency, LEGO®, and 2K for LEGO® Racing NYC Domination with Firefly
  • TDA_Boulder and FirstBank for FirstBank
  • goodr and Vector Media for goodr’s Avian Mascot, Carl the Flamingo, Takes Over New York City Bus and Paints the Town Pink
  • Yard NYC and New York Road Runners for New York Road Runners New York Marathon Double Decker Buses
  • The New York Times for NYT All Access Train Takeover
  • American Dairy Association Indiana – Winners Drink Milk ®! for Winners Drink Milk ®!

D05. Combined Multi-OOH Formats

  • Humanaut and Match Group – The League for Be a GoalDigger
  • OUTFRONT STUDIOS and Away for We Just Landed & We’re Wicked Close
  • Netflix, Midnight Oil, Legion Creative, and Aspect for Leo
  • EG+ and Sony PlayStation for Marvel’s Spider-Man 2 – PlayStation
  • Merkley+Partners and Mercedes-Benz for AMG Las Vegas Formula 1 2023
  • VITRO and Monster Energy Corporation – REIGN Storm for REIGN Storm
  • Unit9, OUTFRONT XLabs, Taito, and Google for Space Invaders “World Defense” 45th Anniversary Immersive AR
  • Legion Creative and Paramount+ with SHOWTIME for Yellowjackets Season 2 – Return to the Wilderness

D06: Murals [NEW]

  • Inwindow Outdoor and OMG for Bacardí Reserva Ocho 8 Bespoke Murals
  • Anomaly and Bulleit Frontier Whiskey for Bulleit Pioneer Project
  • Columbia Records and Sony Music for Depeche Mode
  • ATRBUTE and Universal Studios for Día de los Muertos
  • Fuse Connect and MadeWest Brewing Company for MadeWest Brewing Company Mural At Santa Barbara Airport
  • Jellyfish and Adidas for Originals
  • Perrier Jouet, Inwindow Outdoor, and Publicis for Fill Your World With Wonder
  • Tea Creative, Overall Murals, and EA Games for Star Wars: Jedi Survivor
  • Ray-Ban and Donna Adi for Summer Capsule

Published on Wednesday, March 20, 2024 at 8:02 AM

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