Press Releases

New speakers added to the agenda of the 2024 OOH Media Conference, taking place April 29 – May 01, 2024 in Carlsbad, California

OAAA is unveiling another impressive lineup of industry leaders and innovators who will take the stage at the highly anticipated 2024 OOH Media Conference, taking place from April 29 to May 1, 2024 at the Omni La Costa Resort in Carlsbad, California. The 2024 OAAA Media Conference is a must-attend event for the advertising and media industry. […]

OAAA · Promoted content
Thu, Feb 15 at 1:13 PM

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The State of Static OOH Advertising Report: free download (Broadsign)

Catherine Lee. In our era of digital growth, static out-of-home still counts for approximately 70% of inventory—it’s an important yet underrepresented part of #OOH. […]

Broadsign
Thu, Feb 15 at 12:11 AM

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Digital signage on display by LG – in the largest booth at ISE 2024

LG Electronics (LG) is showing its digital signage at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its range of displays tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms. […]

LG · Promoted content
Tue, Jan 30 at 5:29 PM

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JCDecaux’s full-year 2023 revenue up 7.6% to €3,570.0 million, DOOH revenue up 20.8%

Full-Year 2023 revenue:  2023 adjusted revenue up +7.6% to €3,570.0 million 2023 adjusted organic revenue up +8.7% Fourth quarter 2023 adjusted revenue up +9.4% to €1,130.0 million Fourth quarter 2023 adjusted organic revenue up +10.3% Paris, January 25th, 2024 – outdoor advertising company JCDecaux SE (Euronext Paris: DEC), has reported its revenue for the full-year 2023. […]

JCDecaux
Tue, Jan 30 at 5:28 PM

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JCDecaux wins the exclusive advertising concession of Shenzhen Bao’an International Airport in China

Paris, January 30th, 2024 – Outdoor advertising company JCDecaux SE (Euronext Paris: DEC) announces that JCDecaux China has won the exclusive advertising contract with Shenzhen Bao’an International Airport, following a tender. […]

JCDecaux
Tue, Jan 30 at 5:25 PM

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Location Media Xchange adds 700+ DOOH screens owned by Up Media in Thailand to its programmatic inventory

Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand. Up Media is planning to expand and deploy screens in elevators in the ASEAN region's shopping malls, residences and office buildings. […]

Location Media Xchange · Promoted content
Fri, Jan 26 at 12:10 AM

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UK ad spend up 15.9% in Q3 2023 to £9.6BN, out-of-home up 12.9%

Higher-than-expected increase driven by search and online display.  Preliminary estimate for 2023 UK adspend upgraded to £37bn, a rise of 6.4% year-on-year. London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. […]

WARC
Wed, Jan 24 at 11:57 PM

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New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%

The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]

OOHMAA
Wed, Jan 24 at 9:24 PM

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Another supplier of ePaper signs to exhibit at ISE 2024 in Barcelona: SEEKINK

SHENZHEN, China, Jan. 23, 2024 -- Jiangxi Xingtai Technology Inc., also known as SEEKINK, a supplier of high-quality, eco-friendly electronic paper solutions for the IoT field, will showcase its latest products at Integrated Systems Europe (ISE) 2024 from January 30th to February 2nd. […]

SEEKINK · Promoted content
Tue, Jan 23 at 6:32 PM

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Introducing OAAA’s new VP of Marketing: Olivia Oshry

As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. […]

OAAA
Fri, Jan 19 at 1:41 PM

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CEO of DOOH ad tech consultancy Tiger Party to present at ISE 2024 in Barcelona

Rafale Chang is CEO of Tiger Party – the company widely known for synchronizing the New Year’s Eve Ball Drop countdown in Times Square. However, the Ball Drop countdown is only a small part of what the company does. […]

Tiger Party · Promoted content
Fri, Jan 19 at 12:17 AM

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In-store DOOH network operator PRN integrates its inventory of 40,000+ screens in 13,000 locations with Place Exchange programmatic DOOH SSP

SAN FRANCISCO, January 16, 2024 - PRN, a STRATACACHE company, has partnered with Place Exchange, an SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. […]

STRATACACHE
Tue, Jan 16 at 11:10 PM

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Cineplex Digital Media is selected to operate 200 digital displays in 18 Cadillac Fairview shopping centres

The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in Canada. TORONTO, Jan. […]

Cineplex
Tue, Jan 16 at 4:02 PM

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Outdoor media infrastructure firm Wildstone raises landmark £350m in financing

Deal unlocks OOH media infrastructure firm’s European expansion amid surging digitisation. London, 15 January 2024 Wildstone, the owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. […]

Wildstone
Mon, Jan 15 at 11:38 PM

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BT aims to convert traditional broadband cabinets into EV charging stations

The digital innovation arm of BT Group will be converting the first broadband cabinet in East Lothian, Scotland, into an EV charging unit. The initiative, designed to capitalize on existing street infrastructure to address the paucity of charging points in the U.K., will undergo technical trials across 60,000 cabinets. […]

Benzinga
Mon, Jan 15 at 5:41 PM

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