OAAA UNVEILS FIRST ROUND OF SPEAKERS FOR THE 2024 OOH MEDIA CONFERENCE Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. […]
Transaction allows Perion to tap into the fast-growing DOOH channel. NEW YORK & TEL AVIV--Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company. […]
Illustrious Jury Chaired by JOAN Co-Founder and CCO Jaime Robinson. The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution. […]
12th December 2023, Malaysia – Location Media Xchange (LMX) and DOmedia have made over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India. […]
World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7. The 2024 Congress follows the Global Congress in Lisbon in 2023, with over 500 delegates, as well as a 2nd regional APAC Forum in Bali and next year's forthcoming Africa Forum to be held in Cape Town from March 11-13. […]
MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. […]
DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. […]
Global Spain, a division of Global, the Media & Entertainment Group, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from 1st January 2024 until 2032. Global Spain manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation. […]
Net sales for the quarter amounted to SEK 115.4 (129.9) million. SaaS revenues were SEK 55.3 (48.4) million and represented 47.9% (37.3%) of net sales. Reported EBITDA was SEK -3.8 (17.2) million. […]
Billups Analytics and Measurement Dashboard will use mobile device data to provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has launched Billups Analytics, an analytics platform specifically for OOH campaign performance tracking and measurement. […]
The United is a network of spectacular digital billboards operated by Ocean Outdoor and Branded Cities. London, UK: Diriyah is the inaugural launch partner for The United, a premium transatlantic digital out of home (DOOH) network developed by Ocean Outdoor and Branded Cities. […]
Toronto, Canada – November 28, 2023 – Branded Cities is an out-of-home (OOH) company with a presence throughout North American advertising markets such as New York, Las Vegas, Los Angeles and Toronto. Branded Cities has renewed its long-term agreement with Cadillac Fairview (CF) for its CF Toronto Eaton Centre Tower. […]
Rome, 28 November 2023. Following a competitive tender, Quantela Inc. has awarded the exclusive mall DOOH advertising concession of Euroma2 to Pikasso Italia. […]
Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has added inventory from BackLite Media, the digital out-of-home (DOOH) advertising company in the United Arab Emirates (UAE). […]
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