Vistar Media and Place Exchange make their unified auction tools interoperable to enable joint mediation for programmatic DOOH buys (BusinessWire)
Two programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - have integrated each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. […]
Mon, Oct 10, 2022 at 12:10 AM