Friday, June 14, 2024

Updated speaker list and agenda for OAAA’s 2024 OOH Media Conference

Thursday, April 4, 2024

Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year’s event sponsors and exhibitors.

New additions to the agenda include Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo and John Solomon, Chief Marketing Officer, Therabody.

The full list of new speakers includes:

  • Laura Brandes, Vice President, Growth, Rapport
  • Marc Fenty, SVP, Director of OOH, Horizon Media
  • Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo
  • Kasper Koczab, Head of OOH Media, Brex
  • Joanna Peña-Bickley, CEO, Vibes Ai
  • Candice Simons, President + CEO, Brooklyn Outdoor
  • John Solomon, Chief Marketing Officer, Therabody

The agenda boasts a diverse array of sessions and panels to highlight every aspect of our growing industry, including the Independent Media Companies Track and Town Hall scheduled for April 30, 2024. The Track sessions will dive into “How to Sell DOOH Faster by Focusing on Building Local, Direct Sales,” with Kevin Gephart, Principal, OOHSalesFaster.com and “The Impact of Programmatic Technology on Your DOOH Revenue Strategy,” with Jordan Fraser, Senior Director, Enterprise Solutions at Vistar Media.

The Town Hall discussion will address today’s most important business topics for independent media companies in a panel led by Billboard Insider’s Dave Westburg. Panelists include Diana Stevenson, CEO, Grace Outdoor and Chair of OAAA’s Independent Media Companies Advisory Group. More information on the other tracks and town halls will be available shortly.

In addition to the impactful lineup of speakers and sessions, the 2024 OOH Media Conference acknowledges the generous support of its sponsors, exhibitors, and partners.

Gold: Lamar, Clear Channel, OUTFRONT, Broadsign

Silver: All-Unite, Hivestack, Media Resources, Reveal Mobile, Vistar Media, Watchfire

Bronze: Blue Bite, ChargeFuze, Circle Graphics, Firefly, Innovative Outdoor, Intersection, The Siroky Group, Vector Media, Vengo

Exhibitors: 41:10 Media, Apparatix, Broadsign, Carvertise, ChargeFuze, Daktronics, Formetco, Frequence, LandMark Dividend, MediaKeys, MFour Mobile Research, Media Resources, NRS Digital Media, Placer Labs Inc, Refuel Agency, Soft Signs, The Siroky Group, Vistar Media, Vivvix

This eagerly awaited event, scheduled to take place in Carlsbad, CA from April 29 – May 1, 2024, promises to be an unparalleled gathering of industry leaders, innovators, and visionaries. To view the full agenda, speakers, and sponsors for the event, visit oaaa.ooh2024.com. There are still passes available, register now before the conference sells out.

Published on Thursday, April 4, 2024 at 4:40 PM

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