Tuesday, June 6, 2023

Press Releases

Tuesday, February 7 Tue, Feb 7

Premier Outdoor Media to add 18 digital billboards to its inventory in New York, New Jersey, Delaware and Pennsylvania

18 newly constructed digital advertising displays in New York, New Jersey, Delaware and Pennsylvania are coming on-line in Q1 2023. These new digital locations increase Premier's network to 45 large-format digital advertising displays. Overall, Premier will have added more than 130 digital advertising faces in the year ended March 31, 2023. […]

Tue, Feb 7 at 6:31 PM

Today Today

Wednesday, February 1 Wed, Feb 1

Tuesday, January 31 Tue, Jan 31

JCDecaux wins 15-year exclusive Advertising Street Furniture Contract in Macau SAR, China

JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announced that its JV subsidiary, JCDecaux (Macau) Limited, created in partnership with HN Group (JCDecaux 80% / HN Group 20%), has been awarded a 15-year exclusive contract for the advertising street furniture in the Macau Special Administrative Region of the People's Republic of China (population: 682,000). […]

Tue, Jan 31 at 12:11 AM

Friday, January 27 Fri, Jan 27

Thursday, January 26 Thu, Jan 26

Study reveals that mobile searches conducted out of home are 38% more likely to lead to a purchase compared to mobile searches conducted at home

The new study by Clear Channel UK, Global, JCDecaux and Posterscope also shows that out of home (OOH) ads that include location messaging encourage search The launch of a new study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. […]

Vicky Beaney
Thu, Jan 26 at 8:16 AM

Wednesday, January 25 Wed, Jan 25

UK ad market’s Covid recovery continues but forecast growth slows; OOH to grow 5.8% in 2023

UK ad market set to reach £36bn this year despite the possibility of real-terms decline London, January 26, 2022: The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of £8.5bn between July and September 2022, the ninth consecutive quarter of growth and demonstrative of an ongoing, resilient recovery from the COVID-19 pandemic. […]

Advertising Association / WARC
Wed, Jan 25 at 11:58 PM

Women of Digital Signage organization is acquired by non-profit Women of AV/IT (WAVIT)

Anaheim, CA – January 25, 2023 – Women of AV/IT (WAVIT), a non-profit designed to empower women, has acquired Women of Digital Signage, a women’s organization dedicated to promoting networking, mentoring, and personal growth. Women of Digital Signage will now be a sub-group of WAVIT to allow its members to continue to grow their network in the world of digital signage and beyond. […]

BAM Marketing
Wed, Jan 25 at 8:01 AM

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