Friday, June 14, 2024

Outsmart reports £1.3bn UK OOH ad revenue in 2023, growing almost 10% year-on-year

Tuesday, March 19, 2024

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market.

The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019.

Digital Out of Home had another year of significant growth with an increase of +12.4% and accounted for 65% of OOH revenue in 2023. Classic OOH revenues also increased, at a rate of +5.3% compared to the previous year.

Justin Cochrane, Chair of Outsmart comments, “2023 has been a strong year for OOH. As audience fragmentation continues, OOH highlights the stability and importance of broadcast reach, creative dynamism and real-time targeting in high-footfall areas.”

Andy Lobo, Senior Manager at PwC comments, “The OOH industry has recovered from the pandemic, and in doing so is now structurally more digital, providing a platform for greater innovation as the sector moves into its next phase of growth.


Visit the Outsmart website to download a detailed breakdown of OOH revenue figures.

About Outsmart:
Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all parts of the industry to provide a central reference point for our members, aiming to protect and advance their relationships with the advertising community, the public and national and local government.

About PwC
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 156 countries with more than 295,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see
www.pwc.com/structure for further details.

Published on Tuesday, March 19, 2024 at 9:40 PM

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