Cargo, which had partnered with Uber back in 2018, told its drivers the "store" program was "paused." Instead, the company is working to "double our efforts" on a car-top advertisement option for drivers. The Cargo website says, "We'll install a display on top of your vehicle which shows ads while you drive. […]
A few months ago, Cargo began testing car-top ad displays in Atlanta with Uber, putting it in direct competition with startups like Google-backed Firefly. Cargo is expanding the service next week to Dallas and Phoenix. Drivers, Cargo, and Uber each get a cut from the advertising revenue. […]
OUTFRONT Media has operated the current contract since July 2014. The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at WMATA's option. Washington, D.C. […]
U.S. advertisers will boost their media spending 7.2% to $389.5 billion this year from 2019 as the summer Olympics and presidential election drive growth, per an estimate that consulting firm Winterberry Group shared with Marketing Dive. The forecast appeared in a report titled "The Outlook for Data Driven Advertising & Marketing 2020. […]
Metro has signed a contract with a digital advertising network that the transit authority says will add hundreds of new LCD screens across the system and pay the agency at least $325 million over the next decade. The 10-year contract with Outfront Media Inc. gives the company the rights to all Metro advertising and comes with two five-year options to extend the deal. […]
The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants are Cheesecake Factory, Whole Foods and Baskin Robbins. Mets fans top restaurants were TGI Fridays, Pizza Hut and Subway. […]
How much has location data impacted the ability for DOOH to drive more targeted, measurable results for advertisers? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “Location is a critical component of marketing operations. […]
Guest Post: Balaji Kamineni, Zeetaminds Balaji Kamineni AV companies and integrators deal with a lot of products and digital signage is just a small part of their over all business. However, with digital signage growing at a CAGR of 7.3% and the need to increase their margins, vendors are keen on adding their own flavour to digital signage and that’s where white-labeling comes in. […]
Since 2014 DBSI has tracked the use and innovation behind digital signage being used in branches across the U.S. Nearly 150 banks and credit unions have shared their insights on the subject leading to the valuable data points in this report. Since 2014 DBSI has tracked the use and innovation behind digital signage being used in branches across the U.S. […]
Revenue for out-of-home increased by 1.5% to $935.5 million on net media revenue for 2019. The results are up from $921.3 million for 2018. However, the fourth quarter for 2019 was down 2.3% on net media revenue year-on-year, at $269.9 million, compared to $276.3 million during the same period the year prior. […]
45 per cent of people recalled the campaign; 67 per cent said they were making an effort to 'look up' more and 48 per cent talked to a friend or family member about the campaign. OMA CEO Charmaine Moldrich, said, “We are very happy with the results of our Look Up campaign. It is something that obviously resonated with the public. […]
Through this partnership, STRATACACHE will broaden its full marketing technology offering, which includes hardware, software and services, with displays delivered under two leading brands in the STRATACACHE family of marketing technology companies. […]
There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide, says Mzukisi Deliwe, deputy CEO of Provantage Media Group and head of Airport Ads. Deliwe identifies the trends that will affect OOH advertising within the airport environment in Africa in 2020. […]
Colorado, a pioneer in marijuana legalization, has revised its rules to allow pot ads on billboards. The new rules call for 500-feet billboard buffers from schools, places of worship, and public playgrounds. […]
Some GOP lawmakers are taking steps to ban billboards that advertise medical marijuana, further limit where dispensaries can be located and make Oklahoma's medical pot program more transparent. Those lawmakers filed bills ahead of the Feb. […]
