NYC’s new Hudson Yards development, a mixed use, very high-end set of properties just over from the Javits convention center and by the Hudson River, is turning into a great and hyper-efficient one-stop field trip destination for digital signage nerds. […]
Mr. Cook's exit comes as the business warned its recently upgraded annual underlying earnings would be in the lower range. oOh! […]
The guys at UK-based Signagelive have always had a knack for both reading the market, being early to add emerging technologies and tweaking its product offer to stay relevant and interesting. The latest move is introducing a heavily-discounted version of its already inexpensive SaaS licensing, restricting the functionality to web URLs and web apps. […]
LINCOLNSHIRE, Ill., Jan. XX, 2020 – LG Business Solutions USA has introduced two new 55-inch LCD video wall panels that feature a groundbreaking 0.44mm bezel for virtually seamless video wall installations and a new embedded Smart Calibration tool that drastically reduces both installation and maintenance time. […]
I always have mixed feelings around visual tricks designed to scare the living sh*t out of some unwitting visitors. It’s one thing if you are in a theme park or one of those Halloween pop-up places that are billed as scary. But introducing an abrupt scare into something that is, by nature, intimidating is one of those ‘Not sure about that …’ things. […]
The Outdoor Media Association (OMANZ) reported impressive revenue growth in 2019 of 14.2%, taking annual revenues to $141.25m, with every quarter in the year contributing to the annual growth. This result is the continuation of a growth trend for the sector which has seen a four-year consolidated annual growth rate of 37%. […]
Programmatic DOOH buying platform Vistar Media currently has access to more than 11,000 screens across Canada, with that number set to significantly increase in 2020. New networks recently added to the Vistar platform include Cineplex Media, MaxTV Media, and TouchTunes. […]
New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely to engage with DOOH ads when partnered with live content. […]
With more and more hospitality providers turning to digital signage to improve their guest experience, what is all the hype about? Digital signs can keep guests in-the-loop, safe, entertained, and generally happier. It’s why many of the biggest brands in the hospitality industry are embracing digital signage to get a leg up on the competition. […]
McDonald’s is hardly likely to be overlooked and Leo Burnett London has made its typography the hero of a new Out of Home campaign. McDonald’s these days seems to do most things, marketing-wise, right. If only they could get rid of that awful furniture. […]
Digital menu boards have become a staple of the restaurant industry. Far from an expense, digital menu boards can actually become an asset to your business if you follow these simple techniques to improve sales. Digital menu boards have been making huge waves in the restaurant industry recently. […]
By Claire Kimber, Group Innovation Director, Posterscope This realm of ‘next’ provides us with myriad opportunities to build, sculpt, code, and invent the future of OOH. EE switched on the UK’s first 5G network on May 30th, heralding a new era of superfast connectivity. But what does it mean? […]
The board, led by chairman Tony Faure, has begun a search for a replacement for Cook. He will stay on as chief executive until a replacement is found and he will take on a non-executive consulting role to provide advice for the new boss. […]
The RAI Amsterdam is making additional hand sanitisers available, while Integrated Systems Events is urging attendees to follow official health advice amid wide-ranging speculation. ISE 2020 organiser Integrated Systems Events has issued a statement confirming that the 2020 show will go ahead from 10-14 February. […]
Transparent LED and "fan-powered" holograms were the two standouts in out-of-home. Transparent LED, which allows video and graphic images to run on a see-through screen is not new. However, with LG, Sharp, and Skyworth all showing retail window–size versions of the tech, there seems to be a renewed push. […]
