Jeff Hasting, CEO of BrightSign. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks – with all the opportunities and challenges that entails. […]
Despite growing in revenue for 40 consecutive quarters (up 7% in Q3 ‘19), Out of Home advertising is often seen as a secondary channel, either complementary to the main campaign or not used at all. But if we take a comparative look at digital advertising and OOH, a few differences stand out regarding the quality of these two channels. […]
More turbulence in the OLED display business – with a significant Chinese manufacturer bailing on the tech after only a year, and switching back to LCD. Hisense, which is mainly known for TVs but has a commercial displays business unit, has indicated that the OLED TV it debuted last year was the first and last. […]
The veteran Swiss CMS software firm Navori Labs has announced an interesting new spin on making its application available on the widely used BrightSign media player line-up – a system on an SD memory card. […]
SPAR, one of the world's largest supermarkets, partnered with Advertima to increase revenue from its existing in-store digital signage network. To achieve this goal, Advertima upgraded SPAR's traditional digital signs with its innovative smart targeting and audience analytics solution that delivers hyper-personalized advertising for physical stores. […]
Manchester, UK’s NowSignage has announced what it touts as the “world’s first digital signage platform to become truly hardware agnostic through a single code base.” The argument is that NowSignage users can now load their digital signage content on to any screen hardware “without having to compromise on security, reliability or performance. […]
A new grocery store that opened last month in Naples, FL is interesting in a couple of ways – its food offer and its use of digital. The Seed To Table Market store is owned and was built by a local grower, and the majority of the fresh food is grown, raised and harvested within a short drive of the store. […]
Retailers are scrambling to get the best data about their customers and about what marketing channels are most effective. That much was evident from the exhibits on the trade show floor at the National Retail Federation's Big Show Sunday. It's also why thousands of attendees crowded an auditorium at the Jacob K. […]
Netipbox Technologies, a smart digital signage company which manages 12,000 screens in 15 countries, is to debut its Nsign.tv digital signage SaaS platform at ISE. The company behind a digital signage platform which has already been sold to IKEA, Aldi, Nespresso, Coca Cola, Domino’s Pizza, PwC, and US airports is to make its ISE debut in Amsterdam next month. […]
How much does digital signage really cost? There's more than meets the eye, avoid common pitfalls and learn what you really need to get started with this digital signage cost breakdown. For one, it takes a lot of planning in order to get all of your ducks in a row, from determining your digital signage budget, goals, and needs, to picking the right digital signage hardware and software solutions. […]
Integrated Systems Europe starts three weeks today in Amsterdam, and the PR is starting to roll in from display and software vendors, trumpeting what will be shown at stands at the big AV/IT trade show. A main thing I will be looking for that week is the expected advances in LED display tech, coming mainly out of China and Taiwan (but also Korea). […]
The out of home industry grew its net media revenue 1.5% in 2019 to $935.5m, against 2018’s $921.6m, in the face of an extremely tough year for the wider industry. Quarter four, however, dipped 2.3% to $269.9m, compared with the previous year’s $276.3m. The quarter was soft across the market, with the Standard Media Index’s (SMI) latest numbers reporting an 11% decline in November. […]
With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. […]
Curb Taxi Media, a provider of mobility-centric media in the United States, today launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. […]
Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent campaigns have been so effective, and what we can learn from its work. Head-turning billboards. […]
