Olympics, election power 7.2% lift in 2020 US ad spending, study predicts (Marketing Dive)
U.S. advertisers will boost their media spending 7.2% to $389.5 billion this year from 2019 as the summer Olympics and presidential election drive growth, per an estimate that consulting firm Winterberry Group shared with Marketing Dive. The forecast appeared in a report titled "The Outlook for Data Driven Advertising & Marketing 2020. […]
Tue, Jan 21, 2020 at 12:17 AM