What OOH conferences are worth attending in 2020? What is the average CPM on indoor digital signage, for ads placed in places like airports or shopping malls. Is that something that can be measured? […]
When it gets chippy who does one turn to? When an Association Affiliate Member Threatens to ‘Punch Someone’ (and more) over a business discussion, should that member be removed from the Association? Should the Association have rules (a code of conduct) in place to provide a mechanism for removal? […]
When it comes to digital out-of-home, Vistar can build persona-based audiences based on the locations people visit. Vistar's technology uses GPS location data to understand where people go — further analyzing consumer movement patterns in order to activate media at the right times and places. […]
Seismic shifts are happening in the demographic makeup of the U.S., with half of the post-millennial generation now being non-white. Younger generations are also more likely to be biracial than ever before. People of two or more races are projected to be the fastest-growing group over the next several decades, according to the Census Bureau. […]
Jean-François Decaux, chairman and co-CEO of JCDecaux, discusses the advertising industry. […]
InReality, LLC has hired Laura Davis-Taylor, long-time DOOH and retail leader, as chief strategy officer. In her 25-year career spanning across advertising, store design, media, retail experience design and digital, Davis-Taylor has worked as an industry practitioner, educator, activator and thought leader. […]
Lamar Advertising Company (Nasdaq: LAMR) intends to offer approximately $1.0 billion through an institutional private placement of one or more series of senior notes (the “Notes”) by its wholly owned subsidiary, Lamar Media Corp., subject to market conditions. […]
Recalling the recent release by PMD being the 5th largest OOH network, my curiosity got the best of me thinking about the PMD boast and who else might be a sleeper sized network. We all know who the BIG 3 are. Who are the other OOH companies, including the ‘Little Known 3’ not previously on our radar? […]
Stephen Haggard, CEO, Metro Phoenix Bank. We are active with outdoor advertising media lending. We have actually been involved with that asset class since inception. […]
Jeff Hasting, CEO of BrightSign. The march towards cloud-based services is inexorable, and what was traditionally a separate ‘AV’ space is now part of users’ wider IT networks – with all the opportunities and challenges that entails. […]
Despite growing in revenue for 40 consecutive quarters (up 7% in Q3 ‘19), Out of Home advertising is often seen as a secondary channel, either complementary to the main campaign or not used at all. But if we take a comparative look at digital advertising and OOH, a few differences stand out regarding the quality of these two channels. […]
More turbulence in the OLED display business – with a significant Chinese manufacturer bailing on the tech after only a year, and switching back to LCD. Hisense, which is mainly known for TVs but has a commercial displays business unit, has indicated that the OLED TV it debuted last year was the first and last. […]
The veteran Swiss CMS software firm Navori Labs has announced an interesting new spin on making its application available on the widely used BrightSign media player line-up – a system on an SD memory card. […]
SPAR, one of the world's largest supermarkets, partnered with Advertima to increase revenue from its existing in-store digital signage network. To achieve this goal, Advertima upgraded SPAR's traditional digital signs with its innovative smart targeting and audience analytics solution that delivers hyper-personalized advertising for physical stores. […]
Manchester, UK’s NowSignage has announced what it touts as the “world’s first digital signage platform to become truly hardware agnostic through a single code base.” The argument is that NowSignage users can now load their digital signage content on to any screen hardware “without having to compromise on security, reliability or performance. […]
