Washington Post: Metro signs DOOH ad contract with Outfront worth hundreds of millions of dollars
Metro has signed a contract with a digital advertising network that the transit authority says will add hundreds of new LCD screens across the system and pay the agency at least $325 million over the next decade. The 10-year contract with Outfront Media Inc. gives the company the rights to all Metro advertising and comes with two five-year options to extend the deal. […]
Mon, Jan 20, 2020 at 5:52 PM