A survey by Australian Outdoor Media Association (OMA) shows that people are paying more attention to OOH ads (Mumbrella)
45 per cent of people recalled the campaign; 67 per cent said they were making an effort to 'look up' more and 48 per cent talked to a friend or family member about the campaign. OMA CEO Charmaine Moldrich, said, “We are very happy with the results of our Look Up campaign. It is something that obviously resonated with the public. […]
Mon, Jan 20, 2020 at 10:10 AM