How to measure the effectiveness of OOH advertising (Movia Media)
Most businesses believe that out-of-home advertising cannot be measured and hence any strategy that cannot be measurable is unprofitable. According to the Out-of-Home Advertising Association of America; a cornerstone of OOH metrics is Geopath’s Audience Measurement Ratings. They are a standardized, quantitative and reliable measurement that is consistent with other common media metrics. […]
Mon, Oct 11, 2021 at 6:17 PM