Why you should recruit specialized reps for your OOH ad sales (Billboard Insider)
By Kevin Gephart. Most of your sales staff should be composed of generalists but having a couple of key specialists in advertiser categories can be very profitable. Newspapers have practiced this for years. […]
billboardinsider.com
Mon, Oct 11, 2021 at 3:43 PM
Mon, Oct 11, 2021 at 3:43 PM