Editors’ Picks

India’s OOH scene, chaotic and creative (The Media Online)

The Indian out of home industry seems largely unregulated and quite chaotic, except for certain controlled environments like the airports. Nevertheless, I was impressed by the strong sense that there was a solid understanding of how to produce effective creative. The approach is one of complete simplicity and a ‘less is more’ ethos which enhances visibility and memorability. […]

themediaonline.co.za
Wed, Jan 25, 2017 at 7:44 AM

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AdWeek: When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up

They use data to target cold folks. Using the digital billboard system from Lamar Advertising, Paramount and its team are targeting 16 mostly rust-belt or corn-belt mid-sized markets with ads that change according to the weather happening around the signage. […]

adweek.com
Wed, Jan 25, 2017 at 7:42 AM

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How OOH became the comeback story of the media world (Linkedin)

Four and half years ago Ten offloaded Eyecorp for the modest sum of $145m (Link) Back then, according to SMI data, the OOH market (for large advertisers using media agencies) was an industry pulling in $592m per year. In the years that have followed the OOH industry has enjoyed a new era of prosperity and growth, which peaked in 2015 with YOY growth of 19%. […]

linkedin.com
Tue, Jan 24, 2017 at 6:27 PM

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The Drum: Weather-triggered digital billboards remind us summer – and swimsuit-clad lifeguards – are coming

Paramount Pictures and outdoor advertising company Lamar Advertising have launched a digital out-of-home campaign that changes in real time based on local weather conditions in 16 US markets. According to Lamar, its “digital capabilities” enable each of the 52 billboards in these markets to display a contextually relevant Baywatch ad triggered by the weather. […]

thedrum.com
Tue, Jan 24, 2017 at 6:16 PM

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OAAA: Members of Congress Who Control Billboards

Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local government. […]

specialreports.oaaa.org
Tue, Jan 24, 2017 at 6:14 PM

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Digital Signage Resources from Mvix

B […]

mvixdigitalsignage.com
Tue, Jan 24, 2017 at 5:59 PM

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Digital Signage Expo offers new attendee bootcamp (DSConnection)

A trade show can also be pretty overwhelming for a newbie. New for 2017, DSE is offering a New Attendee Bootcamp to help first-time attendees get acquainted with the show before the doors open. Taking place Tuesday, March 28 from 2 p.m. […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 4:47 PM

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Grid-Tied Solar Power Billboards (Billboard Insider)

A grid-tied billboard is one that is connected to the power grid, but also has a solar array, usually placed on top the board to avoid theft, vandalism or shading issues. The billboard basically becomes a solar generator, feeding electricity into the grid during the day, thereby offsetting the power used at night. […]

billboardinsider.com
Tue, Jan 24, 2017 at 4:39 PM

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Why OOH ad giant JCDecaux loves changing weather (Billboard Insider)

JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. […]

billboardinsider.com
Tue, Jan 24, 2017 at 4:34 PM

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Dave King aims to make Exterion “the market leader” in the OOH advertising sector (Campaign)

King likes the fact that Exterion is "a challenger brand" that is aiming for "market leadership". JCDecaux has upwards of 35% share, Exterion holds just shy of 25% and Clear Channel nearly 20%, observers say. He won’t predict how long it might take to be number one in a sector ripe for consolidation. […]

campaignlive.com
Tue, Jan 24, 2017 at 12:32 AM

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Nancy Fletcher on the benefits of modern out of home advertising (Billboard Insider)

Deloitte report says: “Outdoor advertising provides additional civic benefits in the form of an improved urban environment . . . […]

billboardinsider.com
Tue, Jan 24, 2017 at 12:31 AM

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Largest LED Video Screen in Europe Installed Above Entrance to London Stadium at Queen Elizabeth Olympic Park (DSConnection)

A new 1,128-square-meter, curved LED video display above the entrance to their facility located in London, UK is the largest LED video display in Europe. The new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote upcoming events and acknowledge stadium sponsors. […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 12:28 AM

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5 Digital Signage Technology ‘Must Haves’ for 2017 (DSConnection)

“Will the system you’re installing be of the right quality and include the latest technologies to deliver you a long-term, consistent service across your networks? […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 12:25 AM

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Digital Signage Expo 2017 to Present “Practical Lessons Learned From a Digital Signage Network Overhaul” (DSConnection)

A session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding. […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 12:22 AM

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Why Clear Channel is placing a ‘big bet’ on programmatic DOOH tech (ManMGlobal)

Clear Channel has become the first major international OOH player to make the leap into automated trading, announcing yesterday (18 January) the roll out of an automated guaranteed solution in Europe. Clear Channel International chairman and chief executive William Eccleshare says the company is committing to a “seven figure” investment in the new trading systems. […]

mandmglobal.com
Mon, Jan 23, 2017 at 12:41 AM

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