The Drum: Weather-triggered digital billboards remind us summer – and swimsuit-clad lifeguards – are coming
Paramount Pictures and outdoor advertising company Lamar Advertising have launched a digital out-of-home campaign that changes in real time based on local weather conditions in 16 US markets. According to Lamar, its “digital capabilities” enable each of the 52 billboards in these markets to display a contextually relevant Baywatch ad triggered by the weather. […]
Tue, Jan 24, 2017 at 6:16 PM