Why OOH ad giant JCDecaux loves changing weather (Billboard Insider)
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. […]
Tue, Jan 24, 2017 at 4:34 PM