Dave King aims to make Exterion “the market leader” in the OOH advertising sector (Campaign)
King likes the fact that Exterion is "a challenger brand" that is aiming for "market leadership". JCDecaux has upwards of 35% share, Exterion holds just shy of 25% and Clear Channel nearly 20%, observers say. He won’t predict how long it might take to be number one in a sector ripe for consolidation. […]
Tue, Jan 24, 2017 at 12:32 AM