AdWeek: When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
They use data to target cold folks. Using the digital billboard system from Lamar Advertising, Paramount and its team are targeting 16 mostly rust-belt or corn-belt mid-sized markets with ads that change according to the weather happening around the signage. […]
adweek.com
Wed, Jan 25, 2017 at 7:42 AM
Wed, Jan 25, 2017 at 7:42 AM