How OOH became the comeback story of the media world (Linkedin)
Four and half years ago Ten offloaded Eyecorp for the modest sum of $145m (Link) Back then, according to SMI data, the OOH market (for large advertisers using media agencies) was an industry pulling in $592m per year. In the years that have followed the OOH industry has enjoyed a new era of prosperity and growth, which peaked in 2015 with YOY growth of 19%. […]
Tue, Jan 24, 2017 at 6:27 PM